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eBook Big Business Marketing ePub

eBook Big Business Marketing ePub

by Jeanette Mcmurtry

  • ISBN: 007059709X
  • Subcategory: No category
  • Author: Jeanette Mcmurtry
  • Language: English
  • Publisher: Tata Mgraw Hill
  • ePub book: 1783 kb
  • Fb2 book: 1799 kb
  • Other: doc rtf mobi txt
  • Rating: 4.6
  • Votes: 673

Description

Jeannette Maw McMurtry, MBA, is the principal of The McMurtry Group, which provides strategic and tactical marketing and public relations support to large and small businesses.

Jeannette Maw McMurtry, MBA, is the principal of The McMurtry Group, which provides strategic and tactical marketing and public relations support to large and small businesses. Her work spans winning strategies and programs for organizations from sole proprietorships to Fortune 100 companies.

Her clients and those following the tips and tactics in her book achieve "Unthinkable" results like 200 - 600% increases in response, revenue, and profitability. Jeanette is a global authority, columnist, and keynote speaker on consumer psychology and emotionally-based marketing strategies for businesses in all industries.

Jeanette McMurtry, MBA, is a global authority, columnist, and keynote speaker on consumer behavior and psychology-based marketing strategies. Her clients have included consumer and B2B enterprises ranging from small start-ups to Fortune 100 brands. A marketing thought leader, she has contributed to Forbes, CNBC, Data & Marketing Association, DM News, and Target Marketing magazine.

This book offers both the beginning and experienced marketing professional with a good overview of basic and advanced . McMurtry's passion for lifetime marketing is contagious and should excite and inspire business owners.

This book offers both the beginning and experienced marketing professional with a good overview of basic and advanced marketing concepts. Good examples and case studies. Big Business Marketing for Small Business Budgets. Published by Thriftbooks

бесплатно, без регистрации и без смс. Techniques smaller businesses can use to stretch their marketing dollars-and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability t. .

бесплатно, без регистрации и без смс. Techniques smaller businesses can use to stretch their marketing dollars-and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length competitors. However, CRM initiatives and Web-based technologies now allow global businesses to appear and behave much "e;smaller"e; than in the past, leaving local businesses scrambling to uncover new areas of differentiation and competitive advantage

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This toolkit provides small businesses and entrepreneurs the tools to truly understand their customers and develop a marketing plan to effectively and continually appeal to their emotional and physical needs, keeping them for life. Издание: 1. Язык: english

This toolkit provides small businesses and entrepreneurs the tools to truly understand their customers and develop a marketing plan to effectively and continually appeal to their emotional and physical needs, keeping them for life. Язык: english. ISBN 13: 9780071405973.

Comments

Doomblade Doomblade
While most books tell you what needs to be done, this one gives specific detail on *HOW* to do it. Within 10 minutes of cracking open this book I found several tools that will help my company determine the value of various customer segments - something we've managed on gut feel rather than actual customer data. The author also provides multiple checklists to help with taking a company's key management through processes to identify where marketing programs need improvement. Like many companies, we're undergoing a significant change in our business strategy due to geopolitical change and her tools will undoubtedly help us manage the change more wisely.
ᴜɴɪᴄᴏʀɴ ᴜɴɪᴄᴏʀɴ
My flagship book on building ROI and sustainable profits through customer experiences and relationship strategies never goes out of style. Enjoy the kindle version and start making big things happen!
Dorilune Dorilune
Jeanette has a way of taking revolutionary marketing and psychology concepts and making it inexpensive and easy to implement. I have read all three of her books and look forward to the next one!
Delirium Delirium
Having been a long time marketer for over 30 years and a self-described "student" of the business, it's easy to feel as though I've seen it all. Ms. McMurtry's book changed that for me. For once, it's apparent that someone in the marketing field "gets it". The strong emphasis on emotional marketing, a key component to why people buy; the emphasis on lifetime value of the customer; the real life examples of the wide range of topics she covers, should be required reading for anyone in a marketing function. It tells us point blank that if you are not in business to create emotional ties and experiential relationships in the marketing you do, you're not likely to grow your business--and that's why we are in business, isn't it? Thank you Ms. McMurtry for covering so much valuable ground in an easily readable volume.
Dagdatus Dagdatus
Running a private music studio can be challenging, especially when it comes to the business end of things. Even though I have no employees, I found Ms. McMurtry's book immensely helpful. I especially appreciated the tips on identifying and connecting with my best customer. Learning how to write a marketing plan to support what I wanted from my business enabled me to keep my focus. The book helped me attract the type of students that best fit my needs while running my studio as an efficient, profit generating entity. I highly recommend it to sole practitioners, like myself.
LadyShlak LadyShlak
As a former instructor in the Business Department, Weber State University, Ogden,Utah, I strongly recommend this readable and very practical book as a textbook in marketing classes or as a guide for any small business. The author cites successful techniques from her own experience with American Express, Intermountain Health Care, and her own clients, such as construction groups, and many others. The Tips and Tactics and worksheets included in the text make it easy to apply these techniques, all based on trust, honesty and integrity.
Cha Cha
This book offers both the beginning and experienced marketing professional with a good overview of basic and advanced marketing concepts. Good examples and case studies. McMurtry's passion for lifetime marketing is contagious and should excite and inspire business owners. Highly recommended.