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eBook Understanding Media Semiotics ePub

eBook Understanding Media Semiotics ePub

by Marcel Danesi

  • ISBN: 0340808837
  • Category: Humanities
  • Subcategory: Other
  • Author: Marcel Danesi
  • Language: English
  • Publisher: Hodder Education Publishers (June 27, 2002)
  • Pages: 288
  • ePub book: 1226 kb
  • Fb2 book: 1321 kb
  • Other: doc mbr lrf txt
  • Rating: 4.2
  • Votes: 634

Description

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Understanding Media Semiotics book.

Marcel Danesi is known for his work in semiotics and youth culture. He has published as well on the meanings of popular culture and how they inform social evolution. He has also written textbooks introducing linguistcs and semiotics. And he has published a series of books on advertising as a sign system.

Marcel Danesi (born 1946) is a current Professor of Semiotics and Linguistic Anthropology at the University of Toronto.

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode.

Media semiotics is a valuable method of focusing on the hidden meanings within media texts

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Save up to 80% by choosing the eTextbook option for ISBN: 9781350064188, 1350064181

Save up to 80% by choosing the eTextbook option for ISBN: 9781350064188, 1350064181. The print version of this textbook is ISBN: 9781350064164, 1350064165. Note that the availability of products for purchase is based on the country of your billing address. Some items may have regional restrictions for purchase. Canadian customers may purchase from our stores in Canada or the US. Canada.

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.