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eBook Clicks and Mortar: Passion-Driven Growth in an Internet-Driven World ePub

eBook Clicks and Mortar: Passion-Driven Growth in an Internet-Driven World ePub

by David S. Pottruck

  • ISBN: 0787952737
  • Category: Biography and History
  • Subcategory: Perfomance and Work
  • Author: David S. Pottruck
  • Language: English
  • Publisher: Jossey-Bass Inc.; 1 edition (April 2000)
  • Pages: 256
  • ePub book: 1330 kb
  • Fb2 book: 1689 kb
  • Other: lrf mobi rtf mobi
  • Rating: 4.5
  • Votes: 526

Description

9 people found this helpful.

a major contribution. -Ann Winblad, co-founding partner,Hummer Winblad Venture Partners. Gives current and potential business leaders an inspiring road mapwith which to navigate the inevitable journey into e-commerce. 9 people found this helpful.

Published on June 5, 2000.

Includes bibliographical references (p. 297-302) and index

Includes bibliographical references (p. 297-302) and index. Donor challenge: For only 4 more days, your donation will be matched 2-to-1. Triple your impact! To the Internet Archive Community, Time is running out: please help the Internet Archive today.

Leadership practices: inspiring passion-driven growth.

DAVID S. POTTRUCK is president and co-CEO (with Charles Schwab) of The Charles Schwab Corporation TERRY PEARCE is president of Leadership Communication, a teacher at the Haas School of Business at the University of California, Berkeley, and an executive communications officer at Schwab. Leadership practices: inspiring passion-driven growth.

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Find nearly any book by David S. Pottruck. Get the best deal by comparing prices from over 100,000 booksellers. Pottruck, Terry Pearce. Category: Компьютеры, Сети, Интернет.

In a world where companies are rushing to add an "e-" to everything they do--e-commerce, e-tailing--the real key to success still lies off-line. In this fascinating, behind-the-scenes look at the electronic revolution, an inspirational leader and operator and a talented and thoughtful coach and consultant, both engaged in the meteoric rise of The Charles Schwab Corporation, articulate and demonstrate the elements of long-range success. Their take on culture, personal leadership and the transformation of business practices will help leaders, employees, investors, and customers all come out on top in this high-stakes, opportunity rich economy. For excerpts, Andorsements, detailed author biographies, and more, visit the special Clicks and Mortar website.

Comments

Xellerlu Xellerlu
The title on this book is a bit of a misnomer -- this isn't really an Internet business book. The book's focus is on building a sustainable, healthy corporate culture. While it's not an Internet book per se, some aspects and examples can be applied to Internet businesses too.
Hulore Hulore
According to Lew Platt (former chairman and CEO of Hewlett-Packard) in the Foreword, this book "looks at the three most significant aspects of this business transformation [ie how a well-established company moves into the new millennium] in what I consider to be their order of importance. First is the building and sustaining of a culture based on strong values....In the second section of the book, Dave and Terry explain what this means in terms of day-to-day personal conduct and day-to-day business decision making. The change required from pre-Internet times is profound....Then, in the third section, the authors look at some fundamental business practices and give us some guidance in adapting traditional business concepts to the Internet world. They chose the practices of measurement, marketing, and management of technology as the disciplines that would be most important in the next decades." Platt's comments are dead-on.
The authors organize their excellent material within three Parts:
Culture at the Core: Creating a Passionate Corporate Culture in the Internet Age
Leadership Practices: Inspiring Passion-Driven Growth
Management Practices: Bringing Passion to the Internet World
All of us have encountered people who, for lack of a better descriptive, come across as "evangelists." They are SO enthusiastic about where they work, about what they do, and -- especially -- about their opportunities to serve others, associates as well as customers. They are always eager to go what Napoleon Hill calls "the extra mile." You know the type. They come in early, stay late, volunteer for an inconvenient or unpleasant task, etc. In my view at least, these are the most valuable currency of "human capital." I mention all this in fervent support of Pottruck and Pearce's frequent emphasis throughout the book on the importance of "passion." Southwest Airlines, to cite but one example from my own experience, contrinues to sustain a "passionate corporate culture" inspired by passionate leaders and managers who drive continuous growth. It is no accident that Southwest Airlines and the other "most highly admired companies" are also the most profitable, year after year after year.
If you have a passion to help your own organization to prosper, you and your associates must expect to be in what Leonard Berry (author of Discovering the Soul of Service) describes as a "constant state of innovation to improve the value proposition....But the innovation is channeled and purposeful only when it revolves around strong values. It's really a wonderful circle. The right kind of corporate values lead to the right kind of customer value. Values inspire people, and inspired people do great things. When they do, they find ways to produce value for customers, and that improves either cost or revenue or both." Pottruck concludes the book with an affirmation that "the Internet and its cousins make it possible for each of us to become more powerful and more responsible, to contribute in ways we could not have without it. It makes individual and collective `passion-driven growth more likely." Then he adds: "What a dazzling prospect and inspiring vision for our time!"
Indeed it is...and available to all.
Ariurin Ariurin
Though it is true that the Internet is sparking great changes in corporate organization, and business structures, the corporate leaders of the future will still be those who bring a passionate vision to business. In a world of little loyalty, loyalty can be a competitive advantage. David S. Pottruck and Terry Pearce explore the advantages of creating and sustaining a passionate corporate culture, which creates an environment of commitment, and aligns the desire of its employees to do fulfilling work with the company mission.

To begin creating the corporate values you want in your organization:

1. Write down the values.

2. Develop a compelling mission statement for the organization.

3. Communicate your thoughts and feelings to your entire group.

4. Ask for input.

5. Ask everyone to relate their own jobs to the mission statement. What are they contributing to the goals of the organization and how?

To sustain a vibrant corporate culture:

· Pay attention to stories and rituals within the organization. Make sure that the words you use to describe people and things in the company aren't negative. Even small rituals, like the way a meeting is begun or ended, can help solidify a corporate culture.

· Embrace diversity: make your company a place where everyone who shares the values of the firm is welcome.

· Lead by example: almost everyone wants to work for someone with a strong sense of responsibility and integrity.

· Make leadership communication a priority: a company where opinions are solicited will be in a better position to innovate.

· Use new technologies to gather data and utilize it to advantage. Measure individual performance relative to the goals of the organization. Use customer data to drive marketing strategies.

· Learn to understand the technologies yourself.
Androwyn Androwyn
The title may be misleading : this is not another "e-book", it's about how a company should be led and managed to succeed in the "e-conomy" by the CEO of one company that did it.
What can you get from the authors :
- after the first chapters that deal with "leadership", the reader will probably be confused : no "e-something", only conventional winsdom about leadership. The only difference is that it comes from people who did it and do it day to day, not from the academia, the examples quoted come from mr. Pottruck hands on experience which adds significant value to its words. The "customer focus" case is so overwhelming that it is worse reading again
- Then, come the e-stuff, splitted in four themes : measurement, technology, marketing and Brand. Every word is worth it and should be digested slowly in order to remain. I particularly liked the one about technology, because it's my profession - as a consultant -and I do not see so often such good understanding of the "it side of the firm" at such high level of management.
CEO that want their businesses to adapt the so-called new economy should read this book and provide it to their close collaborators. On the other side, mere mortal will understand what it take to their company to succeed(schwab seem to be a good case)and diagnose their own enterprise through the ideas brought in the book.
Last but not least, the authors sincerity is amazing, especially given his responsibility. Only for that, it is worse reading