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eBook Visionary Marketing: Building Sustainable Business ePub

eBook Visionary Marketing: Building Sustainable Business ePub

by Henry Robben,Peter Gouw,Rudy Moenaert

  • ISBN: 9020976982
  • Category: Economics
  • Subcategory: Perfomance and Work
  • Author: Henry Robben,Peter Gouw,Rudy Moenaert
  • Language: English
  • Publisher: Lannoo Publishers (Acc) (April 16, 2009)
  • Pages: 288
  • ePub book: 1128 kb
  • Fb2 book: 1263 kb
  • Other: doc lrf docx mbr
  • Rating: 4.1
  • Votes: 527

Description

Visionary Marketing : Building Sustainable Business. by Henry Robben, Peter Gouw, Rudy K. Moenaert.

Visionary Marketing : Building Sustainable Business. Select Format: Paperback. ISBN13:9789020976984. Release Date:April 2009.

However, as Voltaire already observed, common sense is not so common. The proficiency of the business vision was assessed using a five-item measure (Moenaert, Robben, and Gouw, 2008) relating to (1) the clarity of the communication on the objectives that need to be attained in the future, (2) employees' involvement in the process of developing business unit objectives, (3) the formulation of a ''vision statement'' serving as the roadmap

Visionary Marketing book. Start by marking Visionary Marketing: Building Sustainable Business as Want to Read: Want to Read savin. ant to Read.

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henry robben, peter gouw, lannoocampus, visionary marketing. Pillars of Sustainable Business.

Preface by Abbie Griffin. Chapter 1 : the Business roadmapping CyCle. The Marketing Concept. Structure of the Book. Chapter 2 : understanding the Business. Defining the Business. Way-to-Market Analysis.

See if your friends have read any of Henry Robben's books. Rudy K. Moenaert, Henry Robben. Henry Robben’s Followers. None yet. Henry Robben. Henry Robben’s books. Visionary Marketing: Building Sustainable Business by.

Rudy K. Moenaert (author), Henry Robben (author), Peter Gouw (author) This book discusses five questions in the strategic domains that cause managers. Moenaert (author), Henry Robben (author), Peter Gouw (author). Traditional textbooks on (strategic) marketing limit themselves to a theoretical expose on how to operate an organization in an imaginary competition. This publication provides a way of thinking and a method with which organizations truly can enhance their competitive strength, and make it sustainable. This book discusses five questions in the strategic domains that cause managers and leaders to lie awake at night: 1. Do we have an adequate understanding of our external and internal environments? How do we compete today?

Henry Robben, Peter Gouw, Rudy K.

Henry Robben, Peter Gouw, Rudy K.

Does a company like Henkel manufacture for the end consumer or for Albert Heijn and Carrefour?

Building Sustainable Business. nyenrode business universiteit. The unit of analysis in this book is the individual strategic business unit.

Building Sustainable Business. tiasnimbas business school. This concept of a Strategic Business Unit (sbu) is not unequivocal. Ideally, an sbu has its own objectives and competes in a specic segment with other compa-nies for the production and selling of specic offerings. 7 However, ‘sbu’ is a concept, not an operational guideline. It leaves many different degrees of strategic and organisational freedom for corporate managers.

oceedings{gS, title {Marketing Strategy & Organization: Building Sustainable Business}, author {Rudy Moenaert and Henry S. J. Robben and Maarten de Gouw}, year {2010} }. Rudy Moenaert, Henry S. Robben, Maarten de Gouw. Traditional textbooks on (strategic) marketing limit themselves to a theoretical expose on how to operate an organisation in an imaginary competition. This publication provides a way of thinking and a method with which organisations truly can enhance their competitive strength, and make it sustainable.

Offers a blueprint for how companies can achieve growth in the 21st century.