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eBook Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner) ePub

eBook Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner) ePub

by Graeme Martin

  • ISBN: 0750669500
  • Category: Human Resources
  • Subcategory: Perfomance and Work
  • Author: Graeme Martin
  • Language: English
  • Publisher: Butterworth-Heinemann; 1 edition (September 1, 2006)
  • Pages: 400
  • ePub book: 1759 kb
  • Fb2 book: 1522 kb
  • Other: rtf txt docx mbr
  • Rating: 4.4
  • Votes: 278

Description

The first book to integrate corporate reputation management, corporate branding and corporate identity within . This is one of the best HR books that I have read in the past 10 years. The true differentiator for competiting companies today is culture and brand.

The first book to integrate corporate reputation management, corporate branding and corporate identity within the HR role. Series: Advanced HR Practitioner. Those organizations that understand this will achieve great things.

Book · January 2006 with 221 Reads. How we measure 'reads'. Cite this publication. University of Dundee.

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic .

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda.

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organisations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management.

Corporate Reputations, Branding and People Management: A Strategic Approach to HR. Graeme Martin, Susan Hetrick. Скачать (pdf, . 2 Mb).

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of. . John rated it really liked it Jan 17, 2015.

Learn more about Corporate Reputations, Branding and People Management A.

Learn more about Corporate Reputations, Branding and People Management A Strategic Approach to HR on GlobalSpec. A practical guide to developing appropriate HR policies and practices, this book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas.

Helps HR practitioners understand corporate-level concepts and their relevance to the key strategic .

Helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas. Use of case studies and examples helps the readers to put the theory into context and see how it's applied. It also provides practical guidelines for developing HR polices and practices.

Автор: Graeme Martin Название: Corporate Reputations Branding And .

This book examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda.

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland. * Helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas. * Use of case studies and examples helps the readers to put the theory into context and see how it's applied. * Provides a practical guide to developing appropriate HR policies and practices.

Comments

Ziena Ziena
This is one of the best HR books that I have read in the past 10 years. The true differentiator for competiting companies today is culture and brand. Those organizations that understand this will achieve great things. Others will lag. This book brings up great discussion points for senior leadership and governance meetings. Well worth the investment.
Lailace Lailace
Corporate Reputations, Branding and People Management by Martin and Hetrick is a gem of a book for both practitioners and academics alike. In the popular press and academic literature concepts such as corporate reputations, organizational identity and image and employer branding are regularly shrouded in ambiguity and confusion. Herein lies the true value of this book. The authors have skilfully and critically unpacked these important concepts from their disciplinary roots of marketing, organisational behaviour and human resource management and applied them to the management of both people and corporate strategy.
In their own accessible style the authors successfully link the concepts to both the organizational corporate agenda and back to the individual level of an employee's psychological contract and almost everything in between. While corporate reputations and employer branding are regularly associated with a thriving economic environment and the often cited "war for talent", the book demonstrates the importance and strategic value of these concepts beyond the usual mantra of attraction and retention.
By applying critical rigour and practical insights to these popular, but often misunderstood, concepts, Graeme Martin and Susan Hetrick have written a book that is essential reading for practitioners at all levels of the organization concerned with the strategic role their employees will play in shaping the organization's reputation and future success.