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eBook Sport Public Relations: Managing Stakeholder Communication ePub

eBook Sport Public Relations: Managing Stakeholder Communication ePub

by Stephen W Dittmore,Scott E Branvold,Stephen Dittmore,Scott Branvold,G Clayton Stoldt

  • ISBN: 073609038X
  • Category: Industries
  • Subcategory: Perfomance and Work
  • Author: Stephen W Dittmore,Scott E Branvold,Stephen Dittmore,Scott Branvold,G Clayton Stoldt
  • Language: English
  • Publisher: Human Kinetics Publishers; 2nd ed. edition (February 14, 2012)
  • Pages: 373
  • ePub book: 1553 kb
  • Fb2 book: 1760 kb
  • Other: mobi lrf doc docx
  • Rating: 4.8
  • Votes: 199

Description

Scott Branvold, EdD, is a professor of sport management at Robert Morris University

Scott Branvold, EdD, is a professor of sport management at Robert Morris University. He has over 20 years of teaching experience in the sport management field and practical experience in sport information and event management. Branvold earned his doctorate in education from the University of Utah. He is a member of the North American Society for Sport Management (NASSM) and is a faculty athletics representative at Robert Morris University.

Branvold, Scott, Dittmore, Stephen, Stoldt, G. Clayton. Published by Human Kinetics (2012). ISBN 10: 073609038X ISBN 13: 9780736090384. Rather than address public relations simply as a means of supporting the marketing function or stimulating media interest in an event or organization, this text recognizes PR as a function that is integral to many aspects of a sport organization's goals.

Clayton Stoldt, Scott Branvold, Stephen W. Dittmore. Place of Publication. Scott Branvold, is a professor of sport management at Robert Morris University. Country of Publication.

Sport Public Relations: Managing Stakeholder Communication. Stephen W. Dittmore, MA, has 10 years of experience in sport public relations

Sport Public Relations: Managing Stakeholder Communication. Dittmore, MA, has 10 years of experience in sport public relations. He is pursuing a PhD in sport administration and has been a sport administration instructor and lecturer at the University of Louisville and Wichita State University. He served as director of Venue Press Services for the 2002 Winter Olympic Games and as the public relations manager for USA Wrestling. He is a member of the North American Society for Sport Management (NASSM) and has presented several papers relating to sport public relations at NASSM conferences.

oceedings{Stoldt2012SportPR, title {Sport Public Relations: Managing Stakeholder Communication}, author {G. Clayton Stoldt and Stephen W. Dittmore and Scott E. Branvold}, year {2012} }. G. Clayton Stoldt, Stephen W. Dittmore, Scott E. Branvold. Chapter 1. Introducing Sport Public Relations Chapter 3. Creating Public Relations Campaigns Chapter 4. Using the Internet in Sport Public Relations Chapter 6. Focusing on the Sport Organization - Media Relationship Chapter 9. Staging Interviews, News Conferences, and Media Events Chapter 10. Communicating in Times of Crisis Chapter 15. Legal and Ethical Dimensions of Sport Public Relations.

The book covers all aspects of public relations, starting with the basics and progressing all the . Scott Branvold, MA, EdD, is a professor of sport management at Robert Morris University

The book covers all aspects of public relations, starting with the basics and progressing all the way through legal and ethical issues that sport public relations professionals encounter. Scott Branvold, MA, EdD, is a professor of sport management at Robert Morris University. He has over 20 years of experience in sport management.

Clayton Stoldt, Stephen W. Branvold

Clayton Stoldt, Stephen W. Chapter 1: Introduction To Sport Public Relations Chapter 2: Public Relations And Strategic Management Chapter 3: Public Relations Campaigns Chapter 4: History and Evolution of Media-Spor. More). Sport Public Relations: Managing Stakeholder Communication.

Additional Product Features. Dittmore, G. Clayton Stoldt, Scott Branvold.

Rather than address public relations simply as a means of supporting the marketing function or stimulating media interest in an event or organization, this text recognizes PR as a function that is integral to many aspects of a sport organization's goals. Additional Product Features. Dittmore, Scott Branvold. This title offers effective PR solutions.

Discover new books on Goodreads. See if your friends have read any of Scott Branvold's books. Scott Branvold’s Followers (2). Scott Branvold. Scott Branvold’s books. Sport Public Relations: Managing Stakeholder Communication by. Clayton Stoldt, Stephen Dittmore.

Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals.

The book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to better emphasize new opportunities for sport organizations to directly engage the masses and function as their own media. Following are some of the exciting updates to this edition:

• Discussion of social media and other e-technologies now permeates the entire book rather than being limited to a single chapter.

• Updated chapters on new media, corporate social responsibility, and legal and ethical issues reflect areas of growing emphasis and concern for sport organizations.

• New “Insight From a Professional” and other sidebars offer readers a firsthand account of the roles of PR professionals in today’s sport environment.

• A complete set of ancillaries helps instructors incorporate e-technology into their courses and prepare engaging class discussions.

In a clear and engaging style, Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization’s overall management. Updated tools including sample media releases, credentials letters, and media guides provide students with tangible examples of the work that PR professionals produce. Special elements throughout the text teach students what sport communication work is like, the tasks and dilemmas practitioners face, and available opportunities and careers in the industry. Real-life examples and historical events demonstrate how sport communication has evolved and the vital role it plays in effective sport management. Chapter objectives, key terms, summaries, and learning activities keep students focused on key topics and allow them to better prepare for course projects and class discussion.

Sport Public Relations, Second Edition, provides the theoretical basis for industry practice as well as guidance on applying those concepts. Readers will learn about the history of sport public relations and how it is evolving; the foundations for effective media relations in sport, including information services and organization media; and the critical need for a crisis communication plan and management considerations. Readers will also consider the diverse forms of public relations practice, encompassing media, community, employee, investor, customer, donor, and government relations.

With this text, both students and professionals will understand the full range of functions in the realm of sport public relations and how to be progressive in their current and future public relations practices.

Comments

Quynaus Quynaus
I needed this book for a class I was taking in a master's course. Delivery went well from the seller. The book served its purpose for the class and was moderately helpful. The book has no color, including pictures, in its pages which makes it boring to read at times.
Sat Sat
Great book. Really insightful and helpful
Phalaken Phalaken
Fine