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eBook Net Benefit : Guaranteed Electronic Markets : The Ultimate Potential of Online Trade ePub

eBook Net Benefit : Guaranteed Electronic Markets : The Ultimate Potential of Online Trade ePub

by Wingham Rowan

  • ISBN: 0312222912
  • Category: Investing
  • Subcategory: Perfomance and Work
  • Author: Wingham Rowan
  • Language: English
  • Publisher: Palgrave Macmillan; First Edition edition (July 1, 1999)
  • Pages: 240
  • ePub book: 1220 kb
  • Fb2 book: 1255 kb
  • Other: doc lrf lrf rtf
  • Rating: 4.9
  • Votes: 642

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This book explores the possible creation and impact of electronic markets underpinned by government. Each transaction would be guaranteed by the system, not the reputation of the seller. Anyone could enter the market as an equal

This book explores the possible creation and impact of electronic markets underpinned by government. How far could electronic trade go? The author outlines a world in which open online marketplaces are routinely used to trade everything from office space to bicycle rental between individuals. Anyone could enter the market as an equal. The author argues that the electronic marketplaces of the future will have widespread and fundamental economic and social consequences.

The ultimate potential of online trade. Net Benefit outlines the concept of "Guaranteed Electronic Markets"

The ultimate potential of online trade. Dozens of books advise companies how to use e-commerce to boost their bottom line. Net Benefit outlines the concept of "Guaranteed Electronic Markets". It demonstrates the benefits of these imagined national electronic trading forums to run alongside global online operations. The way these markets might work is outlined using screen shots from sample transactions. The likely impact of such markets is examined as is the political background against which they could be realised.

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Home . Details for: Net benefit : Normal view MARC view ISBD view. Net benefit : guaranteed electronic markets : the ultimate potential of online trade, Wingham Rowan. is a refreshing new angle on the world of electronic commerce and deserves our serious attention. Shipped in 8 to 10 working days. Charles Hardy, The Guardian 'Genuinely original ideas are rare.

Download Net Benefit : Guaranteed Electronic Markets : The Ultimate Potential of Online Trad.

Net Benefit : Guaranteed Electronic Markets: The Ultimate Potential of Online Trade. The stock portfolios of today may begin to look like the castles and estates during the last economic revolution as their ongoing value slips below their cost of maintenance.

Are you sure you want to remove Net Benefit : Guaranteed Electronic Markets from your list? . The Ultimate Potential of Online Trade. Published July 2, 1999 by Palgrave Macmillan.

Are you sure you want to remove Net Benefit : Guaranteed Electronic Markets from your list? Net Benefit : Guaranteed Electronic Markets. A new technology can be slow to reveal its full potential.

The producer and host of the British television series cyber.cafe envisions an electronic marketplace underpinned and guaranteed by governments, so that transactions would be secured by the system itself rather than the reputation of whoever is holding the money. Rather than enthusing about how much money companies can make on the Internet, he considers the opportunity for national marketplaces, accessible to nearly everyone. Of course, he warns, the rules of capitalism would have to be rewritten, but perhaps that is overdue anyway. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Comments

Vosho Vosho
Sellers and buyers on the Internet today have rarely ventured beyond the boundaries of print and broadcast metaphors in the Internet medium. While Internet uptake is dramatic, the business revolution has hardly begun. The real power of this new medium lies in its ability to allow the buyer and the seller to connect, communicate and negotiate in a faster, more efficient way. The dramatic rise and fall of "dot-com" companies was very much rooted in over extending the wrong metaphor, and that misconception largely continues.
In Net Benefits, Wingham Rowan has dared to think beyond the traditional broadcast metaphor and consider how marketplaces that exploit this new medium might operate. In their most highly developed state electronic marketplaces would act like the automated exchange behind international currency trading, or the automated exchange recently introduced to the Pacific Stock Exchange. These systems efficiently and impartially match buyers and sellers, and price becomes a function of current supply and demand. The revolution comes in their potential to replace the current marketing techniques designed to exploit the fragmented and inefficient matching of buyers and sellers inherent in paper and broadcast media.
This book forces us to question the attention paid to the recent dot-com model, the new Internet superstores, portals and the struggle for megamarkets. It suggests that perhaps these are just comfortable diversions along the way to the real revolution. Just as the Industrial Revolution grew out of the cottage industries so the new Interactive Revolution will grow from the seeds of atomized capitalism. The use of the web by small and local businesses for local and regional commerce will quietly undercut the current order of mega-merchants.
While the book considers detailed scenarios of how this revolution might impact a number of service areas, it stops short of perhaps the most profound impact, our concepts and opportunities for corporate ownership and investment in this new world. If you buy Rowan's view of the future, one wonders what will happen to a world of personal investment that relies on ever higher profits and stock values of large and growing corporations. Individual and small scale operations do not require the capital ownership or offer the individual growth potential of today's corporations. The stock portfolios of today may begin to look like the castles and estates during the last economic revolution as their ongoing value slips below their cost of maintenance. The dislocation would be as severe as the Industrial Revolution.
Whether the revolution takes the form of guaranteed electronic markets as Rowan envisions, or follows some other variant, is immaterial. The real electronic commerce revolution will be much more subtle in its approach and more devastating in its impact than anything we have seen so far. Net Benefits, at the very least, starts us thinking outside the traditional metaphors.
Fawrindhga Fawrindhga
This is one hell of a vision. I read Small is Beautiful which was a great idea but not really workable in advanced countries. This guy seems to have worked out how to make "atomised capitalism" more efficient than what we think is going to happen with e-commerce. I can't stop thinking about it.