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eBook Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment ePub

eBook Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment ePub

by Martin Thomas

  • ISBN: 1408105950
  • Category: Management and Leadership
  • Subcategory: Perfomance and Work
  • Author: Martin Thomas
  • Language: English
  • Publisher: A&C Black Business Information and Development (September 1, 2008)
  • Pages: 208
  • ePub book: 1675 kb
  • Fb2 book: 1633 kb
  • Other: doc docx txt lit
  • Rating: 4.2
  • Votes: 190

Description

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Crowd Surfing: Surviving. has been added to your Cart. Crowd Surfing' presents a series of case studies showing how savvy business and political leaders realize that "giving their customers, partners, voters and employees a greater say in the way that their businesses operate is, paradoxically, the most effective way to ensure a degree of control over their corporate or political destiny.

Use features like bookmarks, note taking and highlighting while reading Crowd Surfing: Surviving and thriving in the . In the brave new world of blogging, YouTube and Consumerist.

Use features like bookmarks, note taking and highlighting while reading Crowd Surfing: Surviving and thriving in the age of consumer empowerment. com, business leaders must harness the energy, ideas and enthusiasm of their customers, rather than relying on the talent and budget of their marketing departments-a lesson politicians would also be well-advised to learn; the authors speak admiringly of Obama's campaign, and less so of Hillary Clinton's, which seemed tainted. by the power of her political machine.

Includes bibliographical footnotes and index. The world seems out of control. At the mercy of the crowd - Coe's ultimate Olympic challenge - Trying to hold back the tide - The corporate response. Dell Hell-a story of rebellion and redemption - Microsoft and the blue monster - Why Apple refuses to play to the crowd - The crowd leaders - Pfizer looks inside - A political perspective. Politicians rediscover the power of debate - The crowd answers Obama's call - New leadership skills. Leadership and all that jazz-a postscript - Marketing to the crowd.

Surviving & thriving in the age of. consumer empowerment. Opinionated Confident. Who do we believe about companies? Credibility. In general, when forming an opinion of a company, if you heard information about a company from, how credible. would the information be? If you have not heard of this kind of person, just say so.

Goodreads helps you keep track of books you want to read. Start by marking Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment as Want to Read: Want to Read savin. ant to Read.

Crowd Surfing: Surviving.

Crowd-surfing means throwing yourself on to a group of people and letting them pass you around like a parcel. Here, two media moguls use the term metaphorically for negotiating the new, ultra-democratic cyber culture. Memo to masters of the universe: stop strutting and start listening. CROWD-SURFING: SURVIVING AND THRIVING IN THE AGE OF CONSUMER EMPOWERMENT by Martin Thomas and David Brain (A&C Black, £1. 9). By Rita Carter for MailOnline Updated: 11:55 GMT, 24 October 2008.

Published 2008 by A&C; Black. Consumer behavior, Relationship marketing, Psychology, Consumers.

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Find many great new & used options and get the best deals for Crowd Surfing: Surviving and Thriving in. .Martin Thomas runs his own marketing communications consultancy and was previously head of strategy at the Media Planning Group.

Martin Thomas runs his own marketing communications consultancy and was previously head of strategy at the Media Planning Group. He is a member of the board of Sport England. Country of Publication.

The way people buy has gone through a massive revolution in recentyears: thanks to blogs, review sites and chat rooms, we no longer haveto rely on what a company says about its products and services - we canread what our fellow consumers think about what they've bought, andmake our own decisions bearing those views in minds. The result?Empowered customers who know exactly what they want and who can nowexplore many ways to get it.

Many companies, however, just won't accept that things have changed and haven't adjusted their marketing efforts to match. In Crowd Surfing,David Brain and Martin Thomas explain what marketers, advertisers andbrand specialists need to do to communicate with today's savvierconsumers. They include case studies of successes and failures from thebusiness world and beyond, and interview leaders such as Michael Delland Sebastian Coe to help illustrate their points.