cdc-coteauxdegaronne
» » SimMarket Research: Playbook for Students
eBook SimMarket Research: Playbook for Students ePub

eBook SimMarket Research: Playbook for Students ePub

by Nancy J. Nentl,Craig Miller

  • ISBN: 0072839686
  • Category: Marketing and Sales
  • Subcategory: Perfomance and Work
  • Author: Nancy J. Nentl,Craig Miller
  • Language: English
  • Publisher: Irwin Professional Pub (January 1, 2003)
  • Pages: 66
  • ePub book: 1693 kb
  • Fb2 book: 1604 kb
  • Other: mobi txt doc mbr
  • Rating: 4.1
  • Votes: 774

Description

Goodreads helps you keep track of books you want to read.

Goodreads helps you keep track of books you want to read.

Nancy J. Nentl, Craig Miller

Nancy J. Nentl, Craig Miller. Lists with This Book. This book is not yet featured on Listopia.

Craig Miller, Nancy J. Nentl. The "Sim" series is a set of five CD-based simulation modules (each accompanied by a print manual) that can be packaged separately or as a set with any marketing, sales, or management text and are designed to teach strategic decision making while reinforcing marketing and sales principles. Each module uses today's hottest marketing and financial analytics to underscore the importance of making quality management decisions

Nancy J. Nentl (Nentl, Nancy . used books, rare books and new books. by Nancy J. Find all books by 'Nancy J. Nentl' and compare prices Find signed collectible books by 'Nancy J. Nentl'. SimCRM: Student CD and Manual. ISBN 9780072839685 (978-0-07-283968-5) Softcover, Irwin Professional Pub, 2003.

Using Bloom's Taxonomy, this article provides a practical approach for enhancing critical thinking by business students.

Authors: Nancy J Nentl Craig Miller. Every textbook comes with a 21-day "Any Reason" guarantee. Strategic Marketing Problems Kerin, Roger. Published by McGraw-Hill/Irwin.

SimMarketing Playbook. Book by Nancy J.

The "Sim" series is a set of five CD-based simulation modules (each accompanied by a print manual) that can be packaged separately or as a set with any marketing, sales, or management text and are designed to teach strategic decision making while reinforcing marketing and sales principles. Each module uses today's hottest marketing and financial analytics to underscore the importance of making quality management decisions. All of the modules stress the importance of optimizing short-term revenue gains and long-term profitability (customer lifetime value). Students will understand the challenge of aligning short- term and long-term goals, and recognize when these goals can be in conflict. The most unique selling feature of the modules and the hallmark of the "Sim" series is "The PhisoTech Story." Each simulation features the continuing saga of PhisoTech, a niche player in the pharmaceutical industry, and its cast of engaging and sometimes eccentric characters. "The PhisoTech Story" is both entertaining and compelling, and is written specifically to enhance the cognitive involvement of students and inspire creative, analytical decision making.