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eBook Corporate Communication: A Guide to Theory and Practice ePub

eBook Corporate Communication: A Guide to Theory and Practice ePub

by Joep P. Cornelissen

  • ISBN: 184787245X
  • Category: Marketing and Sales
  • Subcategory: Perfomance and Work
  • Author: Joep P. Cornelissen
  • Language: English
  • Publisher: SAGE Publications Ltd; 2nd edition (May 29, 2008)
  • Pages: 296
  • ePub book: 1534 kb
  • Fb2 book: 1936 kb
  • Other: rtf doc txt lit
  • Rating: 4.2
  • Votes: 933

Description

Joep Cornelissen has done that most difficult of balancing acts: combining compelling theory with practical implementation in a. .

Joep Cornelissen has done that most difficult of balancing acts: combining compelling theory with practical implementation in a comprehensive, yet very readable exploration of the topic. It is an essential companion to the thinking practitioner and the academic concerned with practice. Joep Cornelissen is a Professor in Corporate Communication and Management at the Rotterdam School of Management, Erasmus University and a visiting Professor at IE Business School in Madrid.

The resources on the site have been specifically designed to support your study.

Corporate Communication" by Joep Cornelissen is a helpful title for anyone who wants to become a better communicator. While targeted towards the corporate environment, the principles covered may be applied to many other settings. Around 300 pages, some of the topics covered include

Dr Joep P Cornelissen. The book focuses correctly on the strategic management perspective necessary for an understanding of this area

Dr Joep P Cornelissen. The book focuses correctly on the strategic management perspective necessary for an understanding of this area.

Corporate Communications: Theory and Practice . Professor Joe. ardcover. this makes the content not just stimulating, but memorable too. One gets the feeling that if this book were to be introduced on to the reading list for all students of the subject, the future of corporate communications would surely be in safe hands. - Richard Morgan Communication Director.

Joep Cornelissen is a Professor in Corporate Communication at VU University Amsterdam and Leeds University Business School and a Visiting Professor at IE Business School in Madrid and the University of Southern Denmark.

Corporate Communication book. Start by marking Corporate Communication: A Guide to Theory and Practice as Want to Read

Corporate Communication book. Start by marking Corporate Communication: A Guide to Theory and Practice as Want to Read: Want to Read savin. ant to Read.

Электронная книга "Corporate Communication: A Guide to Theory and Practice", Joep Cornelissen. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Corporate Communication: A Guide to Theory and Practice" для чтения в офлайн-режиме.

Corporate Communications: Theory and Practice20061J. Cornelissen July 2006 · European Journal of Marketing. Contemporary social theory and its implications for rhetorical and communication theory. November 1991 · Quarterly Journal of Speech. By Richard Harvey Brown. Chicago: University of Chicago Press, 1989.

Author:Cornelissen, Joep. All of our paper waste is recycled within the UK and turned into corrugated cardboard. Book Binding:Paperback. Показать все 3 объявления с подержанными товарами. Corporate Communication : A Guide to Theory and Practice by Joep P. Cornelissen (2011, Paperback). Напишите отзыв первым Об этом товаре.

Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation with numerous practical examples.

The Second Edition features:

- New chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management

- New case vignettes and cases of corporate communications in US and European companies

- An integrated case (Toyota) at the end of the text connecting all the different themes of the book.

Praise for the First Edition:

`A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA

`This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′ - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels

Comments

Kirimath Kirimath
Using this book for classes, and I was expecting another book which offers little, you only use for a chapter or two, and costs a fortune. This book was a pleasant surprise -- we read the entire book throughout the course of the class and it offered genuinely helpful insight to the strategic communication realm. I am keeping this book instead of reselling it, partly because the price was affordable enough to justify not reselling, but because it has quality information which will be beneficial throughout my entire career.

If you're looking for quality insight into corporate and strategic communication methods and research, this is an excellent book!
Nuliax Nuliax
The text is very small and not very well organized, the key words are not always emphasized in the writing making it hard to use for studying.
Ance Ance
This book truly captures both the practical and conceptual practices of Corporate Communication. If you are new to the field, it is a great book to give you background and case studies on Corporate Communications. If you have been doing this for years, the book gives a fresh up-to-date look into how businesses communicate in today's world.
Shadowbourne Shadowbourne
A very good basic management book for both students and professionals. Easy to read, understand and apply.
Bad Sunny Bad Sunny
Some tables are too blurred to read.
Villo Villo
I hate this book. I hate this book. I hate this book. Let me say it one more time. I hate this book.
The author has a way of over complicating literally every sentence. The author is in Europe so I don't know if this was first produced in a foreign langauge and then translated-- it kind of seems like it. Also every single case is from Northern Europe -- Which is fine -- it's good to have perspective-- BUT an occasional American company -- or South American, or Asian, or Indian would be great. We live in a global economy and all I could think of when I read this book was "this author is so white and privleged".
Bele Bele
It's exactly what I want.
Extremely dry and boring.