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eBook The Public Relations Handbook (Media Practice) ePub

eBook The Public Relations Handbook (Media Practice) ePub

by Alison Theaker

  • ISBN: 0415598141
  • Category: Marketing and Sales
  • Subcategory: Perfomance and Work
  • Author: Alison Theaker
  • Language: English
  • Publisher: Routledge; 4 edition (September 29, 2011)
  • Pages: 504
  • ePub book: 1984 kb
  • Fb2 book: 1765 kb
  • Other: lit lrf txt azw
  • Rating: 4.9
  • Votes: 417

Description

Contemporary public relations practice has developed over the last several decades from the weak.

Systems Thinking, : Managing Chaos and Complexity: A Platform for Designing Business Architecture. Contemporary public relations practice has developed over the last several decades from the weak. Cost-Benefit Analysis and Public Policy. Handbook of Corporate Communication and Public Relations. 63 MB·9,079 Downloads.

Ms. Theaker has drawn together a rich roster of contributors in her book to give the reader a broad perspective of the industry, its practices and its future

Andy" Marken III, Marken Communications Inc, 408-390-0002, andyencom. Ms. Theaker has drawn together a rich roster of contributors in her book to give the reader a broad perspective of the industry, its practices and its future. Since what we do locally increasingly has global impact, we would encourage student and seasoned professionals alike to read the book.

The Public Relations Handbook Media Practice.

The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Alison Theaker has over 25 years’ experience in public relations and management as a practitioner and academic. The Public Relations Handbook Media Practice.

The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and consumer groups including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, Guinness, the Prince's Trust, Esso, Action Cancer and the Metropolitan Police

The public relations handbook/Alison Theaker. 45 Topical case studies are used throughout the book to illustrate current practice.

The public relations handbook/Alison Theaker. p. cm. – (Media practice) Includes bibliographical references and index. 1. Corporations–Public relations. 48 49 Alison Theaker, 11150 December 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 11117 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 Part I The context.

Home Browse Books Book details, The Public Relations Handbook. I wanted to bring together the theoretical and organisational framework of public relations with examples of how it worked in practice. This is not a 'how to' book. The Public Relations Handbook. There are already plenty of books written by experienced PR practitioners which set out the nuts and bolts of writing press releases, producing internal publications and managing campaigns. The first part of this book describes the context of public relations. Johanna Fawkes helps set out the history and development of PR and its role in society.

Public Relations Handbook (Media Practice). Alison Theaker's book is like finding an oasis in the middle of the desert. Clear and comprehensive it explains in reader friendly text the concepts, theories and history of public relations

Public Relations Handbook (Media Practice). 0415213347 (ISBN13: 9780415213349). Clear and comprehensive it explains in reader friendly text the concepts, theories and history of public relations. Yes, there are lots of references to other works, but this is by no means unusual.

The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading

The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children.

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.

The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children.

The Fourth Edition includes:

case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations, internal communications and marketing public relations; strategic overviews of corporate identity, globalisation and evaluation; a thorough examination of ethics and professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk, issues and crisis management.

Comments

Wishamac Wishamac
It is my feeling that this book is not presented and advertised correctly on this website and that it is not reaching its target audiences. This is an introductory and all-inclusive manual for a student, or for a PR professor who needs to prepare his or her lessons. It's a textbook that one needs to sit down and study, hence not my concept of a practical handbook. I much preferred another book on the same topic, because it contained less theory and more practical how-to.

In short, I think that this book failed preciselly at what it meant to teach: Public Relations. At least on amazon.com.
Flamekiller Flamekiller
Book Review

The Public Relations Handbook, Second Edition - Alison Theaker; Routledge , Taylor & Francis Group, 2 Park Square, Milton Park, Abingdon, Oxfordshire OX14 4RN; 29 West 35th Street, NY, NY 10001; [...] ISBN # 0415213347; 289 pages, $14

Reviewed by: G.A. "Andy" Marken III, Marken Communications Inc,

408-390-0002, [email protected]

As one who gets his hands dirty in this business every day, reviewing an introductory book on the theories and practice of PR is always a challenge. At the same time we find them of assistance because they occasionally provide a glimpse into someone else's successes and failures that we can learn from.

Because Ms. Theaker has lived and taught on both sides of the Atlantic, this is one of those works that is worth reading. As one who gets his hands dirty in this business every day, reviewing an introductory book on the theories and practice of PR is always a challenge. At the same time we find them of assistance because they occasionally provide a glimpse into someone else's successes and failures that we can learn from.

Because Ms. Theaker has lived and taught on both sides of the Atlantic, this is one of those works that is worth reading.

As with most such handbooks, the author provides her own interpretation of history and development of the industry. For individuals thinking of entering the field or who are in their apprenticeship mode, her interpretations are well rounded because she provides an insight into the European and American approaches to public relations practice. Students and early entrants also get the obligatory look into the various specialties of the industry - financial PR, business ethics, governmental and non-profit PR - as well as providing exposure into the impact of the Internet and how it can be used by PR people.

Sometimes we are of the opinion that studies and analysis of Internet PR should best be placed only on the Net because it is in such a constant state of change and flux as it evolves in how it is viewed and used. Blogs were one hot and high on everyone's must-do list. They have finally gained sanity, meaning and control as the majority of people learn that only a few can actually make money in this arena and they become tired of venting their opinions only to find...relatively few people care what they think or about their opinions/positions. We are already entering into the areas of hundreds of thousands of global mini-communities of people congregating in voice and video rooms.

The value of Ms. Theaker's work is her numerous interviews with PR practitioners about their working practices and the case studies and examples she provide that are really multinational in scope.

The liberal use of reinforcement research that shows the relevance of specific points that the author makes transitions the ideas into items that are easily retained.

Ms. Theaker and her contributors do a good job of breaking down and explaining the overall industry as well as its segments and specialties. This discussion is undoubtedly useful for students and people just entering the field.

But we enjoyed and got the most useful information from their case studies and examples of real-world PR activities on both sides of the pond. These parts of the book are not only fun to read but deliver a new perspective on the subtle and not so subtle differences of regulations, the media and consumer impact in different areas of the globe.

Reading and reviewing the various PR plans, thought processes behind them and the impact/results gives readers the ability to understand that in most instances messages do not translate well. While the Internet may have eliminated country borders, it has not produced a "one world."

Depending upon the maturity and stability of a country's government, the history of its public and private institutions as well as the economic levels and its ingrained background of its population what achieves wild success in England can stumble in France, the U.S. and other countries. Programs American readers see covered in The Handbook will at times find themselves shaking their heads in disbelief as to why the British program was ever developed or approved. In addition, you'll often wonder how and why the work succeeded.

We found ourselves reading a number of the case studies and examples two and three times and gaining a greater appreciation of what works in other countries and why so many America developed programs fall short when they are taken overseas.

Ms. Theaker has drawn together a rich roster of contributors in her book to give the reader a broad perspective of the industry, its practices and its future. Since what we do locally increasingly has global impact, we would encourage student and seasoned professionals alike to read the book.

Since we increasingly must struggle with and deal with cultural and ethnic differences in our own country as well as abroad, it is becoming increasingly important for public relations practitioners to take what many might term "the long view" of their plans, programs and activities.

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