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eBook Theoretical Foundations in Marketing Ethics (Research in Marketing) (Research in Marketing) ePub

eBook Theoretical Foundations in Marketing Ethics (Research in Marketing) (Research in Marketing) ePub

by Scott J. Vitell,Donald P. Robin,D. Robin

  • ISBN: 0762305665
  • Category: Marketing and Sales
  • Subcategory: Perfomance and Work
  • Author: Scott J. Vitell,Donald P. Robin,D. Robin
  • Language: English
  • Publisher: Emerald Group Publishing Limited (October 1, 1999)
  • Pages: 216
  • ePub book: 1459 kb
  • Fb2 book: 1682 kb
  • Other: lit mbr docx azw
  • Rating: 4.9
  • Votes: 519

Description

Hunt–Vitell (H-V) theory of marketing ethics (first advance the field of marketing ethics. Edhec Business School, France.

Hunt–Vitell (H-V) theory of marketing ethics (first. published in 1986, as ‘a general theory’, then. revised and reassessed 20 years later; Hunt and. Vitell, 2006) laid foundations for the field. work was ambitious, seeking to provide a general. advance the field of marketing ethics.

Start by marking Theoretical Foundations in Marketing Ethics as Want to Read .

Start by marking Theoretical Foundations in Marketing Ethics as Want to Read: Want to Read savin. ant to Read.

Hunt, Shelby and Scott Vitell: 1987, ‘A General Theory of Marketing Ethics’, Journal of Macromarketing, forthcoming. Hunt, Shelby D. and Lawrence B. Chonko: 1986, ‘Marketing and Machiavellianism’, working paper at Texas Tech University.

Similar books and articles. Naresh K. Malhotra & Gina L. Miller - 1998 - Journal of Business Ethics 17 (3):263-280. Anusorn Singhapakdi, Janet Km Marta, Cp Rao, Muris Cicic, Earl D. Honeycutt Jr, Myron Glassman & Michael T. Zugelder - 2001 - Journal of Business Ethics 32:363-365.

It is very insightful, well structured, rich on practical applications, and written in an easy-to-read style. It successfully integrates established and innovative approaches for capturing, processing and presenting data.

Hunt, Shelby . and Vitell, Scott, A General Theory of Marketing Ethics

Humphreys, Neil, Robin, Donald, Reidenbach, R. Eric, and Moak, Donald, The Ethical Decision Making Process of Small Business Owners/Managers and Their Customers. Journal of Small Business Management 31 (July 1993): 9–22. Hunt, Shelby . and Chonko, Lawrence . Marketing and Machiavellianism. Journal of Marketing 48 (Summer 1984): 30–42. and Vitell, Scott, A General Theory of Marketing Ethics. Journal of Macromarketing 6 (Spring 1986): 5–16.

The Marketing ethics should be considered from an individual and organizational perspective. From the individual perspective personal values and moral philosophies are the key to ethical decisions in marketing. Honesty, fairness, responsibility, and citizenship are assumed to be values that can guide complex marketing decisions in the context of an organization. such as trust, honesty and fairness, conflicts of interest, discrimination, privacy, and fraud.

that will allow managers to make better marketing decisions. in general or to verify a proposed marketing theory or. concept.

The historical foundations of marketing ethics

The historical foundations of marketing ethics. Despite the merits of the Hunt and Vitell model, its emphasis on normative philosophies received criticism from Laczniak and Murphy (1993) who believed that the model was too descriptive.

This is the 15th volume in a series of studies on research in marketing.