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eBook Marketing Management (International Edition) ePub

eBook Marketing Management (International Edition) ePub

by John W. Mullins,Jr. Harper W. Boyd,Orville C. Walker,Jean-Claude Larreche

  • ISBN: 0071111697
  • Category: Marketing and Sales
  • Subcategory: Perfomance and Work
  • Author: John W. Mullins,Jr. Harper W. Boyd,Orville C. Walker,Jean-Claude Larreche
  • Language: English
  • Publisher: McGraw Hill Higher Education (March 1, 2004)
  • Pages: 640
  • ePub book: 1201 kb
  • Fb2 book: 1109 kb
  • Other: azw mobi lrf lit
  • Rating: 4.8
  • Votes: 932

Description

by J. Harper W Boyd (Author), Orville C Walker (Author), John Mullins (Author), Jean-Claude Larreche (Author) .

by J. Harper W Boyd (Author), Orville C Walker (Author), John Mullins (Author), Jean-Claude Larreche (Author) & 1 more. ISBN-13: 978-0072472950.

This text in marketing management includes expanded coverage of global examples and . An international case can be found at the end of the book and used with or without the free GAMAR3 software.

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. Harper W. Boyd Jr. (Little Rock, AR) is a professor at the University of Arkansas. Orville C. Walker (Stockholm, WI) is a professor at the University of Minnesota.

Marketing Management. Boyd; Orville C. Walker; Jean-Claude Larreche. ISBN 10: 0256226326, ISBN 13: 9780256226324. Boyd J. University of Arkansas, Little Rock - Orville C. Walker J. University of Minnesota - Jean-Claude Larreche, INSEAD, European Institute of Business Administration. Welcome to Our AbeBooks Store for books.

Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be. . Walker, Harper W. Boyd, Jean Claude Larreche, Jean-Claude Larreche

Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case. Boyd, Jean Claude Larreche, Jean-Claude Larreche. Marketing Strategy is a flexible, short, paper-back te. т 5890. Marketing Strategy (Cim Professional

Harper W. the first recipient of the Sebastian S. Kresge .

Harper W. Kresge professorship in marketing at Stanford Business School, had a long career in education. Harper Boyd was a giant in the field of marketing education and also in the lives of the many people he touched," said Michael Ray, who is the John G. McCoy-Banc One Corporation Professor of Creativity and Innovation and of Marketing, Emeritus, at Stanford Business School. At Stanford, Boyd was director of the International Center for the Advancement of Management Education (ICAME), which educated professors of management from emerging countries at Stanford.

Jean-Claude Larreche, Jean-Claude (Jean-Claude Larreche) Larreche, Hubert Gatignon. Jean-Claude Larreche, Orville C. Boyd. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche, J. R.

Find nearly any book by Jean-Claude Larreche. by Harper W Boyd J. Orville C Walker, John Mullins, Jean-Claude Larreche. Get the best deal by comparing prices from over 100,000 booksellers. ISBN 9780071111690 (978-0-07-111169-0) Softcover, McGraw-Hill Education, 2004.

Описание: "Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day.

Additional Product Features. Walker, Harper Boyd, Jean-Claude Larreche. Management, Business, Economics & Industry. Place of Publication.

"Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.