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eBook Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era ePub

eBook Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era ePub

by Jon Reiss

  • ISBN: 098257620X
  • Category: Marketing and Sales
  • Subcategory: Perfomance and Work
  • Author: Jon Reiss
  • Language: English
  • Publisher: Hybrid Cinema (December 8, 2009)
  • Pages: 354
  • ePub book: 1698 kb
  • Fb2 book: 1666 kb
  • Other: lit mobi rtf lrf
  • Rating: 4.4
  • Votes: 348

Description

Making a film without a distribution and promotional plan nowadays is plainly naive.

I look forward to reading it myself, because my natural instincts are to run flailing from anything involving self-promotion, outreach, marketing, and distribution. Making a film without a distribution and promotional plan nowadays is plainly naive. Thanks to Jon's book,however, even first time filmmakers can rely on a solid guidance to help them decide what moves to make when they embark into and during the filmmaking process. A truly revolutionary tool in its DIY approach and in its revelation of some of the best kept secrets of film distribution.

His book will change how you think about making and promoting your films. Stefan Forbes, Filmmaker. Think Outside The Box Office. Buzz McLaughlin, Exec. Cutting-edge, inspirational and practical, Think Outside The Box Office offers more information about alternative distribution, than any other resource to date. Independent filmmakers can't afford to ignore this frank, insightful, . free guide to surviving the perilous jungle of distribution . -Stefan Forbes, Filmmaker. Flash player required here. What started as a book is now a multi faceted educational experience.

By Jon Reiss (2011) - As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution

By Jon Reiss (2011) - As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more. Comprehensive list of international animation festivals to visit or submit to. Skip to Navigation. Home to 299 international animation festivals.

Critically acclaimed filmmaker Reiss delivers the ultim. This book has a great deal of useful information for indie filmmakers

Critically acclaimed filmmaker Reiss delivers the ultim. This book has a great deal of useful information for indie filmmakers. If I had read this in 2010, I would probably give it at least one more star. Last spring, Reiss launched Think Outside the Box Office: The 2 Day Workshop in London, Amsterdam, NY, Los Angeles, Vancouver, San Francisco, Melbourne, Sydney, Perth, Adelaide, with more on their way. Jon was recently brought on board the IFP to help transform their Independent Filmmaker Labs into year-long completion and distribution labs.

The book is a step-by-step, nuts and bolts guide to distributing and marketing a film.

Think Outside the Box Office is a primer for filmmaking in the digital era covering distribution of all types of media content - feature films, shorts, webisodes, transmedia, vblogs, et. and is the first to address the new distribution and marketing landscape facing filmmakers today. The book is a step-by-step, nuts and bolts guide to distributing and marketing a film. Each chapter addresses an essential aspect of a film’s release and offers specific techniques so filmmakers can take control of their distribution and marketing destiny.

Jon Reiss is a critically acclaimed filmmaker who has produced and directed feature films, documentaries, shorts and music videos in a career that spans nearly 30 years

Jon Reiss is a critically acclaimed filmmaker who has produced and directed feature films, documentaries, shorts and music videos in a career that spans nearly 30 years. Named one of the 10 Digital Directors to Watch by Daily Variety, Reiss also teaches in the Film Directing Program at the California Institute for the Arts. Within his book "Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era", not only defines and describes the role, he explains just what todays filmmaker (and PMD) need to do to successfully market and distribute their films in the digital VOD era.

Jon Reiss used hybrid distribution & marketing to sell his film Bomb It? .

Jon Reiss used hybrid distribution & marketing to sell his film Bomb It? He then created the ultimate guide to indie film distribution & marketing. This strategy inspired him writing Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era, the first step-by-step guide for filmmakers to distribute and market their films. Two years ago he co-wrote Selling Your Film Without Selling Your Soul and last year co-wrote Selling Your Film Outside the . Digital Distribution in Europe. free audiobook versions here). Jon Reiss teaches in the Film Directing Program at California Institute of the Arts.

The Ultimate Guide to Film Distribution and Marketing for the Digital Era. by Jon Reiss.

The independent film community is a buzz with the collapse of the traditional independent film distribution model. No longer can filmmakers expect their films to be acquired and released nationally. But just as the digital revolution created a democratization of the means of production, a new hybrid model of distribution has created a way for independent filmmakers to take control of the means of distribution. This hybrid approach is not just DIY or Web based it combines the best techniques from each distribution arena, old and new. Jon Reiss spoke with countless filmmakers, distributors, publicists, web programmers, festival programmers and marketing experts to create this ultimate guide to film distribution and marketing for the digital era. Unlike any other book on the subject, Think Outside the Box Office is the first to address the new distribution and marketing landscape facing filmmakers today. Throughout the book, Reiss redefines the process from a filmmaker s point of view empowering the reader to create unique strategies for their individual films. Filmmakers are hungry for information on how to distribute and market their films. No single resource exists that combines all of the knowledge and tools now available to them. Think Outside the Box Office fills that void. The book is a break through step-by-step nuts and bolts guide to distributing and marketing a film. Each chapter addresses an essential aspect of a film s release and offers specific techniques so filmmakers can take control of their distribution and marketing destiny. Instead of buying multiple out of date books and searching the web for hints and tips now all of this information is available in one place for the first time. Topics include: o Audience identification and targeting o Negotiating split rights agreements for your film. o A reclassification of film rights from a filmmaker s perspective. o Your distribution and marketing team. o Integrating marketing into your production and post o Social networking crowdsourcing and crowdfunding. o Budgeting for distribution and marketing. o Redefining the theatrical release. o Booking a conventional and unconventional theatrical release. o The new role of film festivals. o Conventional and web marketing. o How to sell DVDs with a distributor and on your own. o How to negotiate with digital distributors and aggregators. o How to DIY your digital rights. o Using transmedia for marketing and expanded creativity.

Comments

Samuhn Samuhn
For experienced filmmakers, you may know Jon as the the creator of the concept and position of the Producer of Marketing & Development ("PMD") For those new to the concept of the PMD, Jon makes a strong (and sound) argument for a dedicated producer role for a professional to oversee the film's marketing and distribution. Within his book "Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era", not only defines and describes the role, he explains just what todays filmmaker (and PMD) need to do to successfully market and distribute their films in the digital VOD era. BTW: I also recommend reading and studying Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers... another very helpful resource with dozens of helpful step-by-step instructions on how to create marketing and promotional campaigns and highly-effective posters, key art, teaser and trailers, IMDb listings, electronic press kits (EPKs) and many other marketing and promotional materials.
Virn Virn
If you are an indie filmmaker or producer, don't get this book. It's so full of amazing information that I don't want you to have it, too. It contains everything you should know about film distribution RIGHT NOW. Everything. It's an easy and quick read, but very dense with valuable facts and statistics that will give you the advantage over the sea of other struggling filmmakers.

Marketing has always been hand in hand with filmmaking, but this book proves that marketing is potentially more important than the film itself, if you want to see success. The best thing about the book is that it defines different kinds of success. Success doesn't just mean money. There are more significant measurements of success for the indie filmmaker depending on what level you are at and what your goals are.

Okay, I've said enough. Please don't buy this book. It will unlock too many secrets of film distribution and put you ahead of the game.
Dyni Dyni
Some of the advice is sound. However, as a filmmaker myself, I found a lot of the information outdated and some methods not current for our advanced technology.
IGOT IGOT
Great book. I heard Jon speak at a seminar and this book is the next best thing AND goes into tons more you'll want to read and reread. Really a good book about marketing in the modern world regardless of what you're selling or what your brand is.
Trash Trash
Good reading. Sometimes practical, sometimes I don't really know if this applies for larger productions. In any case, it's good to understand how film and social media are feeding each other.
Sardleem Sardleem
Like it or not, the film industry IS changing. Jon Reiss embraces that reality and gathers together the information, the resources, and the ideas that will allow filmmakers to formulate a suitable strategy to confront it. This book contains an almost encyclopedic wealth of pertinent information to anyone who is involved with indie filmmaking.

Beyond arming me with a wealth of ideas and step-by-step guides, this book changed my mindset of distribution. It is a reality check and a call to arms - you cannot count on anyone to swoop in and distribute your film for you. You need to take the bull by the horns and start the process yourself. Capitalize on the ravenous fans at film festivals and in your online social networks.

Everyone at Sundance 2010 was talking about this book, and there's a good reason. If you care about the future of your film, buy this book.
Longitude Temporary Longitude Temporary
No matter how many movies you've made or how big or small your project is, this is a must read for every moviemaker around the globe. If you're not even writing your film and you just have the concept for it, don't make the mistake we all do and start thinking about distribution after you shoot. Jon Reiss has teach us all that distribution is not "the thing you do when your're done", on the contrary, it's such an important activity as editing or any other stage on the film creating process. And don't be scare, this book shows us that distributing your film is (and must be) a creative process on it's own. If you want to reach what a film is supposed to reach: an audience, no matter how big or small, this is definitly the book you need.
As someone who works as film distribution and audience engagement consultant, I highly recommend Jon's book: the most complete, clear and helpful guide to DIY and hybrid distribution I've ever read.
Making a film without a distribution and promotional plan nowadays is plainly naive. Thanks to Jon's book,however, even first time filmmakers can rely on a solid guidance to help them decide what moves to make when they embark into and during the filmmaking process.
A truly revolutionary tool in its DIY approach and in its revelation of some of the best kept secrets of film distribution.