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eBook The Craft of Copywriting ePub

eBook The Craft of Copywriting ePub

  • ISBN: 8170368987
  • Category: Marketing and Sales
  • Subcategory: Perfomance and Work
  • Language: English
  • Publisher: Response Books (2006)
  • ePub book: 1695 kb
  • Fb2 book: 1250 kb
  • Other: mbr rtf azw txt
  • Rating: 4.6
  • Votes: 880

Description

The Craft Of Copywriting: How To Write Great Copy That Sells. The book was almost a guide for me for several years and helped me in many ways

The Craft Of Copywriting: How To Write Great Copy That Sells. by. Alastair Crompton. The book was almost a guide for me for several years and helped me in many ways. I am not sure if the 'Craft of Copywriting' is equally relevant in the Internet and technology age, but surely the principles can be applied to today's scenario as well. If you are looking to make it as a copywriter, read this book.

The Craft of Copywriting book. Goodreads helps you keep track of books you want to read. Start by marking The Craft of Copywriting as Want to Read

The Craft of Copywriting book. Start by marking The Craft of Copywriting as Want to Read: Want to Read savin. ant to Read. The Craft of Copywriting. by June A. Valladares.

Top. American Libraries Canadian Libraries Universal Library Community Texts Project Gutenberg Biodiversity Heritage Library Children's Library. Books for People with Print Disabilities. Internet Archive Books. Uploaded by Francis Ong on November 15, 2010. SIMILAR ITEMS (based on metadata).

Craft of Copywriting Hardcover – February 1, 1979. Alastair Crompton's book is a well of sound advice. It fizzes along, every line a gem. From his long agency experience Crompton distils 200 pages of the most rounded, sensible and considered advice I have read

Craft of Copywriting Hardcover – February 1, 1979. Alastair Crompton (Author). Find all the books, read about the author, and more. Are you an author? Learn about Author Central. From his long agency experience Crompton distils 200 pages of the most rounded, sensible and considered advice I have read. With Crompton by your side you can't go wrong. He has all the answers for every situation.

copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy. Rules of Copywriting. 97 MB·2,529 Downloads. Dave Dye, Sean Doyle, Agency: Campbell Doyle Dye, Power copywriting for the internet. 07 MB·2,390 Downloads. POWER COPYWRITING FOR THE INTERNET By Bob Serling A Step-By-Step Guide To Writing Million-Dollar 1-cover-copyrigh.

This is the best book on copywriting in the entire history of marketing. It isn't very often that a non-fiction book excites me. Each month I read at least one book on the profession of writing or related topics, and they're all useful - even the bad ones. Joe Vitale, author, There's a Customer Born Every Minute. There are a lot of great copywriters, but Sugarman is the best. But every once in a while I read a book that gets my adrenaline going and my mind racing. A book that provides me with that "Ah ha!" moment.

20 copywriting books that all good direct response marketing copywriters should read if their goal is to improve (and .

20 copywriting books that all good direct response marketing copywriters should read if their goal is to improve (and make more money while doing it. 4. The Boron Letters by Gary Halbert.

These copywriting books took me from college dropout to 6-figure . Advanced copywriters who already know the basics of copywriting. On Writing: A Memoir of the Craft by Stephen King.

These copywriting books took me from college dropout to 6-figure copywriter. Now I'm sharing specific lessons I learned, PLUS: which books YOU should read. Or anyone interested in screenwriting. Either way this book is full of surprises. I’m only including this book because I saw it on some other blog’s books copywriters need to read list.

Mastering the Craft of Writing: How to Write With Clarity, Emphasis, and . This book is not about copywriting. The book is a real copywriting handbook, helpful to both novices and all the Peggy Olsons and Don Drapers out there.

Mastering the Craft of Writing: How to Write With Clarity, Emphasis, and Style by Stephen Wilbers. Because copywriting is a form of writing, it goes without saying that copywriters need to know how to write with clarity. However, if you rummage the Internet for lists of books about copywriting that professional copywriters would advise you to read, you’ll find Made to Stick on almost every one of them.

xviii, 185 p. : Number of pages.

Comments

Katius Katius
When I turned the last page of THE CRAFT OF COPYWRITING I had a single regret: if only the book had been there when I joined Bensons as a copywriter...
Indeed, the entire book is as fine an expression of creativity as one is likely to encounter between covers, from thesis to interpretation and design.
I read it with a sense of deja vu and mixed feelings, admiration, delight and regret, the last twice over because I would have liked to have written the book myself. But if I am to be honest, I doubt I would have done half as good a job.
It should take pride of place on the desks of copywriters of all vintages, from the aspiring fledgeling to the "for-the-greater-glory-of-God" Creator Director. Congratulations, CONGRATULATIONS! FRANK SIMOES, (former CEO) Frank Simoes Advertising
Hap Hap
I HAVE NOTHING BUT PURE PRAISE FOR THE ENERGY YOU HAVE SHOWN IN BUILDING THIS UNIQUE HANDBOOK. EVERYONE IN ADVERTISING AND MARKETING, ESPECIALLY NEWCOMERS, SHOULD BENEFIT FROM IT AS A CONSTANT COMPANION. THE CONTENT IS EXCELLENT. OODLES OF GOODIES.
THE PACKAGING, DESIGN, TYPOGRAPHY, REPRODUCTION...COULD BE AND SHOULD BE, IN THE NEXT EDITION, A WHOLE LOT BETTER. PROOFREADING, TOO. THE BOOK...AND ITS READERS...DESERVE IT. RAM RAY, CHAIRMAN, RESPONSE GROUP, INDIA
Berenn Berenn
I had read in Adweek to make sure and get a wonderful book that every Copywriter should read:"The Craft of Copywriting"....by Alastair Crompton. Wow! I almost bought this one...by June Valladares. Though June's book may be great, I just wanted people to make sure they know which Author they are buying.
Ceroelyu Ceroelyu
Savour the humor, the impeccable references, the reality of the content, the clearly evolving Indian market identity and trends, the pedagocical applications, and most of all the writing that seems to have come straight from the heart. The book has many different layers that gets the attention of both newcomers and old hands and even people like me who are not in the business.
The quality of the printing and especially the photographs - or rather the visuals - could be better. And beware of foreign words and phrases! They too need to be proof read.
Uylo Uylo
The Craft of Copywriting by June A. Valladares. Good production. Good read. Step by step, with easy to follow text and appropriate illustrations, June leads the reader into the art and craft of copywriting.
To my mind, this book should find a place in libraries around the world: particularly in schools and colleges of advertising and journalism and communications.
Where feasible, seminars and chat shows could be conducted revolving around the book.
Reviewed by HIRO SHROFF, Oral Historian, Journalist, and Author of "Down Memory Lane" email address [email protected]
Bolanim Bolanim
To those outside the globe's advertising & communications industry, copywriting is a mysterious occupation to define. It's not on the menu of schools' career talks and It's highly unlikely to make a debut in the top 3 on a woman's career chart for her `dream' man. It doesn't run in the family, have you ever heard of "he comes from a long line of copywriters?" It's prone to scorching criticism as evidenced by a Kenyan newspaper columnist who recently branded "Third World" copywriters as ..."often criminal, painting in rosy light what is either nugatory or highly toxic," conveniently forgetting that advertising revenue significantly enables media organizations to pay their bills.

   Copywriters are hired by advertising agencies so as to conceptualise the best ideas for promoting advertisers' goods or services through press, posters, radio, TV or other means of communication that appeals to his target audience.

   Some raw materials required for this demanding job include: a close observation of one's surroundings, events and situations; an `enabling environment' (creative art director, supportive management, open minded client etc) and superior writing skills. The latter requirement means that constant reading is mandatory, which might lead to the sudden death of your social life.

   It's been rare until now, for copywriters to access reference books that specifically touch on the nuts and bolts of their craft written by one of their own. All wordsmiths, then, hail the overdue arrival of "The Craft of Copywriting," authored by Indian copywriter June A. Valladares.

   The 285-page book packs 28 chapters of warm-ups, workouts, advice and quotes from advertising greats like David Ogilvy, William Bernbach and Leo Burnett whose memorable quote, "I have learned that it is far easier to write a speech about good advertising than it is to write a good ad," should provide relief to all pressurised creatives. The author has also added more flavour to her book by including arresting press ads of the past from famous brands like Parker, Marlboro and Wrigleys. Copywriters will find chapters 20, 22 & 23 particularly helpful since they guide them on how to  conceptualise and write for Direct Mail, Radio and In-shop media, the new frontiers advertisers are increasingly turning to in the ongoing no-holds-barred war for consumer attention, wallet and retention.

   However, some exercises can be geographically challenging. For example, in the "Brand Image" chapter, she asks readers to describe Mumbai's Taj Mahal Hotel. In addition, there's a disturbing absence of celebrated African writers like Ngugi wa Thiong'o and Nobel Laureate Wole Soyinka in her list of writers whose works a copywriter should have read by the age of 25; an omission contained in the "Creative Spark" chapter. Despite those shortcomings, it's an invigorating and challenging reference book every copywriter serious about honing his craft should have next to his DVD collection.