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eBook Marketing Research: An Applied Orientation (5th Edition) ePub

eBook Marketing Research: An Applied Orientation (5th Edition) ePub

by Naresh K. Malhotra

  • ISBN: 0132221179
  • Category: Marketing and Sales
  • Subcategory: Perfomance and Work
  • Author: Naresh K. Malhotra
  • Language: English
  • Publisher: Pearson/Prentice Hall; 5th edition (July 8, 2006)
  • Pages: 864
  • ePub book: 1927 kb
  • Fb2 book: 1666 kb
  • Other: lrf lrf azw mbr
  • Rating: 4.8
  • Votes: 103

Description

Dr. Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents’ Professor Emeritus, Scheller College of Business, Georgia Institute of Technology

Condition: Used: Acceptable. Dr. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents’ Professor Emeritus, Scheller College of Business, Georgia Institute of Technology. In 2010, he was selected as a Marketing Legend and his refereed journal articles were published in nine volumes by Sage with tributes by other leading scholars in the field.

Author(s): Naresh K. Malhotra.

Author(s): Naresh K. ISBN: 0273657445 (ISBN13: 9780273657446). Published June 15th 2011 by Prentice Hall.

Dr. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents’ Professor Emeritus, Scheller College of Business, Georgia Institute of Technology

Dr.

This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. com/?book 0136085431).

Malhotra, Naresh K. Subjects.

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For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.

Comments

Black_Hawk_Down. Black_Hawk_Down.
When a textbook is as expensive as this one, I generally have high expectations. I just have to ask, how can the publishers justify a textbook retailing for THIS MUCH and still be too lazy to include a glossary in the back of the book?

Also, the material is far too repetitive. I expect some repetition in textbooks to reinforce base concepts, but I think there's probably thirty percent that could be cut out of this text without any detrimental effect.
Wohald Wohald
Some of the tops of pages weren't cut and I had to literally take scissors to the book in order to read. Despite that, great value compared to the hardback making this a rare find.
crazy mashine crazy mashine
Boring text, not a lot of advanced material
Isha Isha
Gives you a good foundation in the beginning and builds on that foundation all the way through. What I liked best was the case studies and examples that were given constantly ... awesome!
Riavay Riavay
It is an excellent book.
It is very easy to read and comprehensive.
I like it, I recommend this book.
avanger avanger
saves a fortune renting a book like this.
Skiletus Skiletus
Older edition at the fraction of the cost. The newer edition includes a few newer exemples. Core of the text is essentially the same as the 5th edition.
The book has helped serve as a guide for me as I study for my certification in Market research. It was a bit expensive but is proving to be worth the expense as a continue guide and reference even after exams.