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eBook The Hidden Persuaders: The naked Society and the Status Seekers ePub

eBook The Hidden Persuaders: The naked Society and the Status Seekers ePub

by Vance Packard

  • ISBN: 0671771620
  • Category: Marketing and Sales
  • Subcategory: Perfomance and Work
  • Author: Vance Packard
  • Language: English
  • Publisher: Pocket; 40th printing edition (May 1, 1970)
  • Pages: 242
  • ePub book: 1540 kb
  • Fb2 book: 1531 kb
  • Other: rtf docx txt doc
  • Rating: 4.8
  • Votes: 655

Description

The hidden persuaders. New York Pocket Books.

The hidden persuaders. inlibrary; printdisabled; ; china.

Vance Oakley Packard (May 22, 1914 – December 12, 1996) was an American journalist and social critic. He was the author of several books, including The Hidden Persuaders, and The Naked Society. He was a critic of consumerism

Vance Oakley Packard (May 22, 1914 – December 12, 1996) was an American journalist and social critic. He was a critic of consumerism. Vance Packard was born on May 22, 1914 in Granville Summit, Pennsylvania, to Philip J. Packard and Mabel Case Packard. An explosive exploration of class behavior in America and the hidden barriers that affect you, your community, and your future.

The Hidden Persuaders book. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

den Persuaders, when Vance Packard alerted the public to th. ing industry in The Hidden Persuaders. The Hidden Persuaders on advertising and society. Packard and the hidden persuaders. Then: The Man and the Book.

den Persuaders, when Vance Packard alerted the public to the. psychoanalytical techniques used by the advertising industry. The book, which remained on top of the . This book, published in the post–World War II consumer boom, exposed a mass. Vance Packard (May 22, 1914–December 12, 1996) was born. in rural Pennsylvania. He identified himself as a farm boy.

Vance Packard's bestselling books-Hidden Persuaders (1957), Status Seekers (1959), and Waste Makers (1960)-taught the generation that . The Pyramid Climbers The Naked Society and The Sexual Wilderness.

Vance Packard's bestselling books-Hidden Persuaders (1957), Status Seekers (1959), and Waste Makers (1960)-taught the generation that came of age in the late 1950s and early 1960s about the dangers posed by advertising, social climbing, and planned obsolescence. Like Betty Friedan and William H. Whyte, J. Packard (1914- ) was a journalist who played an important role in the nation's transition from the largely complacent 1950s to the tumultuous 1960s  .

Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence . The Hidden Persuaders - Vance Packard.

Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies. Read on the Scribd mobile app. Download the free Scribd mobile app to read anytime, anywhere.

бесплатно, без регистрации и без смс. One of the best books around for demystifying the deliberately mysterious arts of advertising. SalonFascinating, entertaining and thought-stimulating

бесплатно, без регистрации и без смс. SalonFascinating, entertaining and thought-stimulating.

He was the author of several books, including The Hidden Persuaders, and The Naked Society. 1959 The Status Seekers - describing American social stratification and behavior

He was the author of several books, including The Hidden Persuaders, and The Naked Society. 1959 The Status Seekers - describing American social stratification and behavior. 1960 The Waste Makers.

Vance Packard’s 1957 book showed how sinister advertising techniques were being imported into politics. The volume I made off with was a 75-cent paperback of The Hidden Persuaders by Vance Packard. It did scandalize me, completely. But it did so by exposing the secret world of advertising and brands. It had a lurid cover illustration showing a barbed fishhook buried in a gleaming apple.

Near perfect spine. Bright clean cover has slight moisture stain around spine. Light shelf and edge wear. Text is perfect but starting to tone. Same day shipping from AZ.

Comments

Roram Roram
Bernays and his minions were demons. If the American people only knew the extent of their machinations. Sadly the majority are too involved with gladiator sports, porn and fighting over a particular political party to have a clue.
Ygglune Ygglune
Relevant and timeless. A fascinating look from the past that explains the false pretense of motivation research. A great read.
Gabar Gabar
A great book about the artful tools and manipulations used by Madison Avenue to sell products. The techniques can also be used in other areas too, such as politics. It is a good text for anyone who wants to know just how intrusive spin is in our society and how to avoid it. It is also good for anyone who wants to be a master of it.
Clandratha Clandratha
Ebook version was full of typos making it hard to read. Too much of the same thing in the subject matter. Stopped reading about halfway through.
Pipet Pipet
Sill a masterpiece! Probably why it's still used in many advertising and marketing classes.
Viashal Viashal
I wanted to reread this book that made a big impression on me as a 13 year old in 1960. It is dated but it shows the base of all the "Data Farming" that is now omnipresent in our present World.
Kashicage Kashicage
It's completely correct in how we're being propagandized at, but I wish an updated edition would be written, including techniques being used today.
A must read at the age of creative marketing.