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eBook Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (Wiley Small Business Edition) ePub

eBook Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (Wiley Small Business Edition) ePub

by Kenneth G. Mangun,Fred E. Hahn

  • ISBN: 0471154431
  • Category: Marketing and Sales
  • Subcategory: Perfomance and Work
  • Author: Kenneth G. Mangun,Fred E. Hahn
  • Language: English
  • Publisher: Wiley; 2 edition (April 24, 1997)
  • Pages: 384
  • ePub book: 1184 kb
  • Fb2 book: 1125 kb
  • Other: azw rtf mbr azw
  • Rating: 4.6
  • Votes: 221

Description

Like many of us running small businesses, I have no choice but to come up with ads, brochures, press releases, etc. myself. Any Gripes? If I could afford the "test" runs of 5000 mailing pieces before I made my "real" mailing of many times that, I wouldn't be reading this book now would I?! But I am probably making excuses for not following their advice on testing advertising, and would be better off if I followed it. The book has been a great help in building my business, and I consult it frequently.

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As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques.

Items related to Do-It-Yourself Advertising and Promotion: How to Produce. Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. The book offers practical, field-tested techniques and insights into every major form of advertising such as newspaper ads, flyers, direct mail brochures, catalogs and audio ads. For the reader's ease, each form of advertising is covered in a single self-contained chapter.

DO-IT-YOURSELF ADVERTISING AND PROMOTION How to Produce Great . For one-person, do-it-all-yourself items, or total projects, just translate every we into a me and work accordingly.

Fred E. Hahn With Tom Davis, Bob Killian, and Ken Magill. The book works equally well as a blueprint for the do-it-yourselfer, amateur or professional, or as a checklist for managers and supervisors. It is not a complete course in advertising. Each chapter covers a specific type of activity or project and is complete in itself.

Online version: Hahn, Fred . 1925- Do-it-yourself advertising. Newspaper and Magazine Advertising; Flyers, Brochures, Bulletins, and Invitations; Direct Mail and Data-Based Direct Marketing; Catalogs: A Project for Creative Nitpickers; Conventions, Trade Shows, Consumer Shows, and Meetings; Publicity and Public Relations; Presentations; Telemarketing; Audio and Audiovisual Communication; Moving a Project from Camera-Ready Art Through Film, Printing, and Distribution; Finding the Right Advertising Agency and Other Promotional Resources; Index.

Do-It-Yourself Advertising and Promotion : How to Produce Great Ads, Brochures, Catalogs, Direct Mail .

Do-It-Yourself Advertising and Promotion : How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! by Fred E. Hahn.

Do-it-yourself advertising & promotion. Fred E. Hahn and Kenneth G. Mangun. On this site it is impossible to download the book, read the book online or get the contents of a book

Do-it-yourself advertising & promotion. On this site it is impossible to download the book, read the book online or get the contents of a book. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners.

How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

Comments

Araath Araath
I found a lot of helpful hints and ideas, but had to scale them way down to work in my small business. It does get you thinking of how their ideas can be converted to help yours.
Anicasalar Anicasalar
Excellent publication although dated the concept is still very relevant. It would be helpful if it were to be updated to include all the new technologies.
Rindyt Rindyt
This book holds your hand every step of the way, The information is well presented and helpful.
Shazel Shazel
Like many of us running small businesses, I have no choice but to come up with ads, brochures, press releases, etc. myself. This book gives me a systematic way of doing so, and I credit it with saving me a lot of money in missteps. If you follow the guidelines and checklists carefully, you will probably produce advertising and promotional material that at the very least avoids being amateurish, and will probably sell some products. I like that it concisely gives an overview over each of the areas of advertising and promotion. It explains insider terms without being condescending. Any Gripes? If I could afford the "test" runs of 5000 mailing pieces before I made my "real" mailing of many times that, I wouldn't be reading this book now would I?! But I am probably making excuses for not following their advice on testing advertising, and would be better off if I followed it. The book has been a great help in building my business, and I consult it frequently.