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eBook Cycles: How We Will Live, Work, and Buy ePub

eBook Cycles: How We Will Live, Work, and Buy ePub

by Maddy Dychtwald

  • ISBN: 0743226143
  • Category: Marketing and Sales
  • Subcategory: Perfomance and Work
  • Author: Maddy Dychtwald
  • Language: English
  • Publisher: Free Press; Signed By Author/1st Printing edition (February 4, 2003)
  • Pages: 288
  • ePub book: 1238 kb
  • Fb2 book: 1400 kb
  • Other: doc lit lrf mobi
  • Rating: 4.3
  • Votes: 699

Description

Maddy Dychtwald's book Cycles arrived on my doorstep at a time of enormous change for my husband and . We then both got wonderful jobs and spent 5 years living life to the fullest, with no obligations except to each other.

Maddy Dychtwald's book Cycles arrived on my doorstep at a time of enormous change for my husband and me. We met in college and married a year after graduation. We supported each other emotionally through law school and graduate school. We built up savings and bought our first house

Longer, healthier lifetimes have resulted in a dramatic change in the way we perceive our options.

Longer, healthier lifetimes have resulted in a dramatic change in the way we perceive our options. Highly educated and independent men and women are finding adventure, challenge, connection, and a sense of purpose at all ages.

Dychtwald, Maddy (2003). The book received the Grand Seal of Approval, which is a special honor from GRAND Magazine, a magazine for grandparents. Maddy co-authored this illustrated children's book on personal reinvention. Women & Financial Wellness: Beyond the Bottom Line, 2018. Committed to seeing women clients through customized financial solutions that consider their individual life journeys, wants and needs, Age Wave produced Women & Financial Wellness: Beyond the Bottom Line, conducted in partnership with Bank of America Merrill Lynch. People w return to school at age thirty-five, have children at forty-five, start. We supported each other emotionally through law school and graduate school

Maddy Dychtwald's book Cycles arrived on my doorstep at a time of enormous change for my husband and me. Highly educated and independent men and women are finding adventure, challenge

Coauthors & Alternates.

Gideon's Dream: A Tale of New Beginnings. by Ken Dychtwald PhD, Maddy Dychtwald, Dave Zaboski, Grace Zaboski. Coauthors & Alternates.

We are at the beginning of a new era, a lifestyle revolution that will transform who we are and what we do, as people and as consumers. The predictable linear, chronological life pathways of past generations -- from school, to marriage, to work, to children, to retirement -- made sense when the average human life span was shorter. Now, life expectancy has soared to age seventy-seven and promises to rise further, and we are starting to make decisions based less on age and more on lifestyle and life stage. Maddy Dychtwald, a leading expert on generational marketing, offers a radical new view of how Americans live, work, and buy according to the new freedoms and responsibilities of our shifting age demographics, and the staggering implications for the marketplace, the workplace, and our lives. Longer, healthier lifetimes have resulted in a dramatic change in the way we perceive our options. Highly educated and independent men and women are finding adventure, challenge, connection, and a sense of purpose at all ages. People now return to school at age thirty-five, have children at forty-five, start new careers at fifty, remarry at seventy. This cyclic approach to life, Dychtwald observes, has begun to replace the old linear path. Drawing on her studies of demographics, Dychtwald examines how age is becoming less and less of a determining factor in our choices, and less relevant to how we are defined in our own eyes and by society at large. She brings into focus the wealth of opportunities opened up by the new cyclic approach. Providing examples of pioneers on nonlinear life paths, the author explores increasingly widespread phenomena such as lifelong learning, serial careers, the revamped institutions of marriage and the family, expanded recreational pursuits, healthy aging, and "nonretirement."Based on her years of experience in generational marketing, Dychtwald also investigates how companies might best respond to the ways our new lifestyles are reshaping the workplace and the economy. How can a business satisfy and profit from the new ageless consumer? How can companies benefit from a cyclic workforce? For individuals and companies alike, Dychtwald's groundbreaking book will open up exhilarating new possibilities.

Comments

Huston Huston
"Cycles" is about how newer generations of Americans are living a different pattern of life than their parents. In contrast to the linear life pattern of education first, followed by marriage, career, and retirement, newer generations are juggling this process by restarting their life cycle at later ages. This cyclic pattern of life enables people to experience new ideas and interests. College education is no longer just for people in their late teens and early twenties, more people wed several times in their life, and no longer is retirement permanent. This redefinition of life affects the way people structure their families and purchase services.

This book is interesting because is provides a unique thesis of its kind. Although much of the information is derived from demographics, the reader is not bombarded with meaningless statistical numbers.

However, this book has some major flaws. I feel that it is too optimistic about the cyclic life pattern. It does not investigate problems associated with this radical lifestyle, such as the impact divorce has children. At times it makes changing careers sound quite simple. Most importantly, each chapter has a segment on "Buying Implications." Many of the ideas presented align very well with the cyclic lifestyle, but I feel few of the ideas present potential long lasting, stable industries.

The focus is almost exclusively for the Baby Boomer generation, which would probably make it an interesting read for any Baby Boomer. It does provide some food for thought on future buying trends. Best of all, reading this book may even help you out of a midlife crisis!
Jode Jode
Like new.Good book.
Lyrtois Lyrtois
Cycles is the essential blueprint for navigating the future marketplace. Ms. Dychtwald has done a great job in laying out what the challenges, opportunities and risks that may define Baby Boomers and society. She adds fresh insight into understanding how the Baby Boomers lives are changing and what executives, leaders and marketers need to know to turn these trends into competitive advantage. Cycles best part are the stories of individuals as they deal with the personal choices that will confront us all. As we all grow older we may be wiser from reading Cycles. This is an informative and engaging book that will give anyone from a personal or a professional viewpoint an in depth look at how to examine their life with more meaning and relevance. I would forecast that Cycles will be the New Passages, helping Baby Boomers--and those that would market to the Boomers--better understand the Cycles that will define our lives.
Puchock Puchock
Maddy Dychtwald's book Cycles arrived on my doorstep at a time of enormous change for my husband and me. We met in college and married a year after graduation. We supported each other emotionally through law school and graduate school. We then both got wonderful jobs and spent 5 years living life to the fullest, with no obligations except to each other. We built up savings and bought our first house. With the birth of our first son, after 7 years of marriage, we finally felt like grownups and set about the business of raising him and his brother, with all the ups and downs and joys and sorrows that parenthood entails. Now, 21 years later, we have made it through 3 life cycles together - that of students, young professionals and parents. When our younger son leaves the nest for college this August, we will be cycling into another phase of our lives - one that I couldn't foresee arriving at when I went out of my first date with him way back when. We have talked long and often about ways to structure this next phase of ours - both as individuals and as a couple. In addition, I am embarking upon a totally new career, after spending the last ten years trying to find my niche. I was pleased to see Maddy's remarks on distance learning, as the certification program that I am enrolled is given online through a major university. It is much easier to fit this kind of learning into a busy lifestyle. I am energized through taking these classes and love the learning they afford me. I greet this time with excitement as well as a bit of trepidation. Reading Maddy's wonderful book I find that I have lots of company - in both my journey through my marriage and my quest for a new form of identity. Cycles answered lots of questions as well as gave me lots to ponder. I recommend this book for all readers - no matter their age. Life is an incredible journey and this book serves as a wonderful road map to help navigate your way through it.
Anarasida Anarasida
"Cycles", is an enticing, informative book with a positive message for an aging population.The book provides the Baby Boom generation with insight on leading a cyclic lifestyle instead of the linear one of past generations. This new lifestyle approach provides Boomers with a plethora of opportunites for living, working, and buying. Ms. Dychtwald assures us that we are living longer and healthier and that we can continue to have challenges, adventures and interesting career opportunites throughout our lives.