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eBook What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth ePub

eBook What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth ePub

by Stan Phelps

  • ISBN: 0984983805
  • Category: Processes and Infrastructure
  • Subcategory: Perfomance and Work
  • Author: Stan Phelps
  • Language: English
  • Publisher: 9 INCH Marketing (January 4, 2012)
  • Pages: 208
  • ePub book: 1999 kb
  • Fb2 book: 1910 kb
  • Other: lit azw lrf lrf
  • Rating: 4.5
  • Votes: 886

Description

What’s Your Purple Goldfish? captures the essence of turning ‘lookers’ into customers Painstakingly developed over years by Stan Phelps, a leading marketing practitioner, What’s Your Purple Goldfish? brings together strategies and tools that marketers need t. .

What’s Your Purple Goldfish? captures the essence of turning ‘lookers’ into customers thanks to Stan Phelps. Stew Leonard, Founder of Stew Leonard’s. Painstakingly developed over years by Stan Phelps, a leading marketing practitioner, What’s Your Purple Goldfish? brings together strategies and tools that marketers need to succeed today. Author of The Next Evolution of Marketing. What's Your Purple Goldfish? busts a myth and reveals a simple truth about customer service.

What's Your Purple Goldfish is about differentiation via added value. Marketing to your existing customers via . giving little unexpected extras). The end result is increased sales. Using a Creole' expression or word "Lagniappe" as a concept frame, Stan Phelps writes about the benefits of doing the 'special thing' for customers or clients, increasing value plus building relationship and loyalty. Phelps ran a poll with his contacts asking for examples of their experience with that 'little something extra and preferably spontaneous'.

What's Your Purple Goldfish (WYPG?) is about differentiation via added value. The end result is increased sales, happier customers and positive word of mouth. E (giving little unexpected extras). Praise for WYPG? "In business you do must do something that's above and beyond what's expec How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Praise for WYPG? "In business you do must do something that's above and beyond what's expected.

What’s Your Golden Goldfish? The Vital Few – All Customers and . The end result is increased sales, happier customers, and positive word of mouth.

What’s Your Golden Goldfish? The Vital Few – All Customers and Employees Are Not Created Equal. Golden Goldfish examines the importance of your Top 20 percent of customers and employees. The book showcases nine ways to increase to drive loyalty and retention with these two critical groups.

Mobile version (beta). What's Your Purple Goldfish- How to Win Customers and Influence Word of Mouth. Download (mobi, 690 Kb). EPUB FB2 PDF TXT RTF.

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What's Your Purple Goldfish (WYPG) is about differentiation via added value. How to Win Customers and Influence Word of Mouth. Select Format: Paperback.

Stan Phelps is an Experience Architect, Author and Speaker How to Win Customers and Influence Word of Mouth'.

Stan Phelps is an Experience Architect, Author and Speaker. He believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your employees and customers. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'. As a syndicated show, it reached a worldwide audience of over 2 million people each week

Stan Phelps is the founder of PurpleGoldfish. He works with senior leaders to focus on meaningful differentiation to win the hearts of both employees and customers.

Stan Phelps is the founder of PurpleGoldfish. com, a consultancy that helps brands obtain customers that are up to four times as valuable as ordinary customers. He works with senior leaders to focus on meaningful differentiation to win the hearts of both employees and customers

And according to What’s Your Green Goldfish author Stan Phelps .

5 March 2013 ·. Check out Stan's new page for 9 INCH marketing. Purple Goldfish is a think tank of customer experience and employee engagement experts. We offer keynotes, workshops, and virtual training. Purple Goldfish Project.

What's Your Purple Goldfish is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.

Praise for WYPG?

"In business you must do something that's above and beyond what's expected. Phelps shows the ingredients behind creating signature extras that are unconventional and innovative. Every business should be asking themselves, "What's our Purple Goldfish?"

-Tony Hsieh, NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.

"Influence isn't a score, it is the ability to cause, effect or change behavior. Phelps shows marketers how to add that 'little something extra' that influences consumer behavior and drives word of mouth."

- Brian Solis, Author of The End of Business as Usual, Named a Top 2011 Business Book by Publisher's Weekly

“What's Your Purple Goldfish? is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world class brand! (I just hope my competition doesn't find this book.)”

- Chris Zane, Author of Reinventing the Wheel - The Science of Creating Lifetime Customers

“Stan’s approach of delivering the unexpected, lagniappes, is a great way to break from the pack and instill a mindset of customer delight across your company.”

- Bruce Temkin, Author of The 6 Laws of Customer Experience

“Your project has been an inspiration. I’ve talked about it many times, and included links in my articles. CEM can be complicated, but your examples show that with some creativity, companies can stand out by doing a little something extra.”

- Bob Thompson CEO of CustomerThink.com, the world's largest community dedicated to customer-centric business, Author of CrowdService: Harnessing the Wisdom of Crowds in Customer Service and Support

“What's Your Purple Goldfish? busts a myth and reveals a simple truth about customer service. Stan uncovers the recipe for creating signature added value that increases customer satisfaction and drives positive word of mouth.”

- Barry Moltz, Author of Bounce, Crazy and B-A-M

“What's Your Purple Goldfish? is unique in that it doesn't leave you asking ‘Now what?’ after you've read it. It's filled with actual illustrations of what successful businesses are doing right now to differentiate themselves and add value to their customers' experiences.”

- Steve Curtin

“What's Your Purple Goldfish? is a great guidebook full of real-world examples business owners can use to increase great experiences to delight and surprise their customers. Read this book before your competitors do or be left in the dust.”

- Phil Gerbyshak, Author / co-author of 10 Ways to Make it Great! and #Twitterworks

“I have been a huge fan and contributor to The Purple Goldfish Project since inception because many companies talk about being ‘customer centric’ but few actually are. This project is a reflection of all those great companies that are getting it right every day, winning the hearts and minds of their customers one customer at a time!”

- Paul Dunay, Author of Facebook Marketing for Dummies

“At the heart of the marketing lagniappe concept lies the truth that we cannot simply meet the expectations of customers. Every experience starts with a person who had a need they would trade something of value to have solved. Lagniappe can create the difference between needs not solved or solved poorly, and needs solved so well we happily tell others of the experience. Purple Goldfish, crafted wisely in customer experiences, can be the difference between mediocre and great business performance.”

- Linda Ireland, Author of Domino: How Customer Experience Can Tip Everything In Your Business Toward Better Financial Performance

How do you stand out in a sea of sameness?

Comments

Gralmeena Gralmeena
Using a Creole' expression or word "Lagniappe" as a concept frame, Stan Phelps writes about the benefits of doing the 'special thing' for customers or clients, increasing value plus building relationship and loyalty.

Phelps ran a poll with his contacts asking for examples of their experience with that 'little something extra and preferably spontaneous'. The book is the collection of examples along with discussion and documentation of the success resulting from each of the examples.

Phelps explains that the core of Lagniappe Marketing encompasses an axiom/truth that all benefit when expectations are exceeded. Good customer service is, unfortunately, not something expected in our current social/economic culture. Decent customer service is exception. What happens when customer expectations are met, then that little extra service or item is added as 'frosting on their cake'? Customer pleasure is enhanced; the customer wants to come back for more business. And, that customer tells his or her friends about you! That is frosting on your cake! All of this frosting is AFTER the pleasure you get from planning the Purple Goldfish that you will deliver to your customer. When you love what you do, this pleasure is no small reward.

Some examples of Lagniappe (pronounced lan-yapp) are tangible. The tangibles can be large or small. Sometimes the Purple Goldfish is attention -- customer care and contact. More than dropping a couple mints in the check-out bag...when the business calls to check on the customer or drops a card in the mail, the customer positive experience meter pegs out!
Arihelm Arihelm
Stan Phelps does a great job in his Goldfish series focusing on subjects that add money to the bottom line as well as makes doing business more enjoyable. As a small business owner, Stan’s book is easy to read and apply. His clear-cut examples bring the points to life, making them memorable for the business owner as well as the business team members.

I’ve also had the pleasure of hearing Stan speak and meeting him. Stan is genuinely passionate about the topics covered and has expert experience to back up his work.
Ferri - My name Ferri - My name
While it's good to reinforce the message of giving your customers a little extra to remember (and talk about) you by, the book is a little repetitive.

I like the examples that different retailers/providers use to promote 'word of mouth'. It got my wheels turning on how to apply these tactics to my business. So for that, reading the book was worthwhile.

LINDA GROSS
Author/Speaker
The Men's Advocate
[...]
GoodBuyMyFriends GoodBuyMyFriends
I was able to attend a lecture that Stan Phelps gave at our company's convention. He is a great motivator and makes me feel like I can do anything I want if I am willing to put in hard work. The book is good and filed with great tips and solid ideas.
Arabella V. Arabella V.
If you want to improve the customer experience at your company, this book is a must read. I loved all of the examples and case studies. I have a much clearer understanding now of what lagniappe is and how to implement the strategy into my own business. Excellent read. Great ideas. I highly recommend it.
Inerrace Inerrace
Stan Phelps has done an amazing job capturing compelling case studies of business and marketing strategy and tactics that are easy to digest and apply to other corporations across industries. Consider this an easy to read marketing guidebook of "how to's" from name brand examples and industry leaders.
Bremar Bremar
Before i read this book, i had not yet completely understood what customers wanted. I have had a mentor who has always given me advice on being the best business man. However, it was until i read this book that i changed my way of looking at things. This is only one of the few books that have kept me interested. Most definitely a must have book.
This book gives great advice on how to treat customers to make sure they are guaranteed to come back. This is now has a laginiape. This means you give the customer a little extra for their money. Filled with wonderful examples and great anagrams such as GLUE (read the book to find out the meaning.)