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eBook Sales Force Management ePub

eBook Sales Force Management ePub

by Johnston

  • ISBN: 0071220917
  • Subcategory: Perfomance and Work
  • Author: Johnston
  • Language: English
  • Publisher: Mcgraw Hill Higher Education; 10th Revised edition edition (2010)
  • Pages: 512
  • ePub book: 1365 kb
  • Fb2 book: 1902 kb
  • Other: doc rtf docx lrf
  • Rating: 4.4
  • Votes: 673

Description

May contain some highlighting.

May contain some highlighting.

Sales Force Management book. Sales Force Management, 10e remains the most definitive text in the field today. Sales Force Management, 10e remains the most definitive text. The familiar framework of this text - from which instructors love to teach - remains the same while relevant, Sales Force Management, 10e remains the most definitive text in the field today.

Sales Force Management Paperback – 1 April 2010. by Mark W. Johnston (Author), Greg W. Marshall (Author). Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. in Marketing in 1986 from Texas A&M University. Prior to receiving his doctorate, he worked in industry as a sales representative for a leading distributor of photographic equipment.

The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice.

Exclusive web offer for individuals on print books. Terms & Conditions may apply. Sale runs through Oct.

Mark W. Johnston, Greg W. Marshall. The familiar framework of this text - from which instructors love to teach - remains the same while relevant, real-world student learning tools and up-to-date sales management theory and application have been added.

Sales Force Management (Sie) 9E. by M. Johnston. Contact us for any queries.

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"Sales Force Management, 10e" remains the most definitive text in the field today. Mark Johnston and Greg Marshall team up to maintain the quality and integrity of earlier editions while also breaking new ground with relevant new content for the changing field. The familiar framework of this text - from which instructors love to teach - remains the same while relevant, real-world student learning tools and up-to-date sales management theory and application have been added. The framework has been developed to portray sales managers' activities as three interrelated, sequential processes, each of which influences the various determinants of salesperson performance. The three interrelated parts of the framework, formulation of a sales program, implementation of the sales program, and evaluation and control of the sales program, remain consistent and highly relevant in the 10th edition. This edition integrates new, innovative learning tools and the latest in sales management theory and practice.

Comments

Landamath Landamath
Book came really fast and just what I expected
Mr.Death Mr.Death
I'd give zero stars if I could.
Yanthyr Yanthyr
good
Meztihn Meztihn
Quick and efficient services. Received book well ahead of target date. Book is a college rental book: in good shape, clean, readable, no bad smell, in great shape.
Corgustari Corgustari
Very dense. It takes a somewhat academic approach which can be difficult for more business minded people to grasp.