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eBook Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands ePub

eBook Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands ePub

by Jeff Fisher

  • ISBN: 1581809395
  • Category: Graphic Design
  • Subcategory: Photo and Art
  • Author: Jeff Fisher
  • Language: English
  • Publisher: HOW Books, an imprint of F+W Publications (October 27, 2007)
  • Pages: 224
  • ePub book: 1603 kb
  • Fb2 book: 1757 kb
  • Other: docx lrf doc rtf
  • Rating: 4.5
  • Votes: 131

Description

Jeff Fisher has been designing logos, creating corporate identity systems and branding organizations, businesses .

Jeff Fisher has been designing logos, creating corporate identity systems and branding organizations, businesses and products for nearly 30 years. His work has been featured in HOW, Print, Graphic Design:usa and other international design publications. More than 75 books on the design of logos, the business of graphic design, and small-business marketing have presented his work as industry examples.

Clients in CrisisIt's not unusual for a business or organization to experience an identity crisis as the years pass and its public persona dulls. Clients in Crisis It's not unusual for a business or organization to experience an "identity crisis" as the years pass and its public persona dulls. In Identity Crisis, identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies.

Identity Crisis: 50 Redesigns That Transformed Stale Identities Into Successful Brands, the new .

50 redesigns that transformed stale identities into successful brands, by Jeff Fisher, the Engineer of Creative Identity for the .

50 redesigns that transformed stale identities into successful brands, by Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives. 100 Redesigns That Transformed Stale Identities into Successful Brands by Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is included in the latest Ultimate Collection Series package offered by MyDesignShop.

Items related to Identity Crisis: 50 Redesigns That Transformed Stale. In Identity Crisis!, identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies. Jeff Fisher Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands. ISBN 13: 9781581809398. This book showcases results that designers around the world have provided for clients, including one-person businesses, retail operations, major corporations, restaurants, educational institutions, performing arts groups and more.

Identity Crisis book. Identity Crisis: 100 Redesigns That Transformed Stale Identities into Successful Brands. 1581809395 (ISBN13: 9781581809398).

50 Redesigns That Transformed Stale Identities Into Successful Brands" and "The Savvy Designer's Guide to Success. Company Overview tems and branding organizations, businesses and products for 35 years. Clients have included one-person entrepreneurial companies, education facilities, non- profit organizations, government agencies, professional sports teams and international corporations.

Jeff Fisher is an identity designer, design book author . Jeff Fisher: Thanks Jacob. I’m a regular reader of Just Creative Design, so I’m pleased to be interviewed by you for the great blog.

Jeff Fisher is an identity designer, design book author, branding consultant, magazine writer and design lecturer and you better believe it – a blogger too. Fisher has received nearly 600 regional, national and international graphic design awards for his logo and corporate identity efforts. 50 Redesigns That Transformed Stale Identities into Successful Brands, was recently released by HOW Books. His first volume, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004.

Jeff Fisher, author of the book "Identity Crisis!: 50 redesigns that transformed stale identities into successful brands," is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 600 regional, national and international design awards for his logo and corporate identity efforts. His work is featured in nearly 100 publications about logos, the business of graphic design, and small business marketing. His first book, "The Savvy Designer's Guide to Success" was released in 2004 and has been reissued as a PDF on CD from HOWBookstore.

In Identity Crisis!, identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies. Through detailed, illustrated case studies, Identity Crisis! presents the obstacles that graphic designers - and their clients - may face when an identity starts to lose its luster and target market appeal

Clients in CrisisIt's not unusual for a business or organization to experience an "identity crisis" as the years pass and its public persona dulls. In Identity Crisis!, identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies. This book showcases results that designers around the world have provided for clients, including one-person businesses, retail operations, major corporations, restaurants, educational institutions, performing arts groups and more.Through detailed, illustrated case studies, Identity Crisis! presents the obstacles that graphic designers - and their clients - may face when an identity starts to lose its luster and target market appeal. This volume showcases the creative results in the redesign of logos, stationery, signage, websites, menus, environment and collateral items. Over 400 illustrative elements - "befores" and "afters" - provide the inspiration for a solution to any identity crisis.With foreword by Jack Anderson of Hornall Anderson Design.

Comments

Cildorais Cildorais
I think that the ideas in this book are fantastic, and able to really capture the imagination of an artist trying to reinvent a graphic identity. That said, I didn't agree with everything Jeff said, but even his bad ideas were fuel for an idea or too, so I'd say, Great book for a coffee table, or as a starting point for a graphic project, not the most intellectually satisfying material available. Still great examples:

Page 39: Fagerholm & Jefferson Law Corporation, a simple, mostly-for-print deisgn takes this company into this century in a way that allows it to keep its very formal market image, and stay viable in a free-form web-oriented one.

Pg. 79: Sheridan's, has a lot of great ideas, a lot that aren't so great; I'd like to try this to build an Information Technology Identity with a focus on customized services...

Pg. 123: Portland State University, This one really sticks in my mind. It encorporates a lot of elements, but has a relaly nice feel. I'd like to discover how to build more identities like this one.
Duzshura Duzshura
I was drawn to this book simply by it's cover (I was a former comic book junkie) and my eternal love of branding. I have been extremely happy with this book. It is easy to digest as each project (or "Crisis) is handled on a few pages, each describing what the client was looking for, various inspiration points, and other points.

Some pieces are a bit more memorable then others, but that's the biz in general.
The works in this book provide some great examples of how a company can make a nice update to it's brand.
I_LOVE_228 I_LOVE_228
This is a great resource book for those designers who like to see how other designers think. (And how many renditions it takes to get to the end product.) Love the before and after examples. Sample work is shown large. Explanations are informative and interesting. Overall, a well-designed, designer resource.
GODMAX GODMAX
Stupid book. They couldn't even afford a copy editor?!
Snake Rocking Snake Rocking
All the books I've bought, are written very successful.
MisterMax MisterMax
This book is quite dated- I wouldn't recommend this one if you're looking for identity thought starters. It does have good fundamental points though.
Arlana Arlana
This book was published in 07. And It is still relevant in Today's Graphical Era. Jeff Fisher did an awesome Job carefully Laying out this book.
The book arrived quicker than it was expected! Im really glad with that because it surprised me. It perfect, as it was said in the item description.