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eBook The Americano Dream: How Latinos Can Achieve Success in Business and in Life ePub

eBook The Americano Dream: How Latinos Can Achieve Success in Business and in Life ePub

by Lionel Sosa

  • ISBN: 0452278317
  • Category: Social Sciences
  • Subcategory: Politics
  • Author: Lionel Sosa
  • Language: English
  • Publisher: Plume; Reprint edition (March 1, 1999)
  • Pages: 240
  • ePub book: 1362 kb
  • Fb2 book: 1810 kb
  • Other: mbr lrf lit doc
  • Rating: 4.9
  • Votes: 260

Description

This has changed our lives Mr. Sosa's book was such a joy to read and impossible to put down. To boot, there's nothing out there quite like it. Bold! Bolder! Boldest!

This has changed our lives. Lionel goes deep into analyzing the sources of a lot of the mistakes that we commit in business that lead so many of us to either flounder or to reach a plateau in our success. He hits it dead on when he talks about the root of a lot of the "shakles" that inhibit us as Hispanics. Mr. Bold! Bolder! Boldest!

By showing in detail how Latinos can compete and win in American society, The Americano Dream is unique in the marketplace, and will quickly become the business bible for a new generation of Latino entrepreneurs.

The Americano Dream book . Start by marking The Americano Dream: How Latinos Can Achieve Success in Business and in Life as Want to Read: Want to Read savin. ant to Read. Sosa also tells you how to master the arts of planning, communication, and negotiation, as well as providing guidance on ways to increase self-confidence and transform your cultural heritage into an asset that can become a viable tool for success.

Lionel Sosa, uno de los hombres de negocios latinos más prósperos en este país, cuenta todo lo que hay que saber para llegar a ser empresario de éxito. Basándose en su inexplicable experiencia, la cual abarca varias décadas, el autor ofrece consejos prácticos y precisos para conseguir desarrollar objetivos y estrategias claras, abordar los problemas que surgen de un modo efectivo y, sobre todo, conseguir tener una actitud positiva mostrando la suficiente seguridad en uno mismo. No current Talk conversations about this book.

By drawing on the author's own experiences and those of other successful Latino celebrities, the owner of a multicultural ad agency illustrates how Latinos can compete and win in American society by overcoming obstacles and using the power of their Latino heritage.

The Americano Dream: How Latinos Can Achieve Success in Business and in Life. Booking fees for Lionel Sosa, or any other speakers and celebrities, are determined based on a number of factors and may change without notice

The Americano Dream: How Latinos Can Achieve Success in Business and in Life. Immigration and the Americano Dream: Can It Be a Reality? LaVida Politics. Booking fees for Lionel Sosa, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. In some cases, the actual quote may be above or below the stated range.

Find nearly any book by Lionel Sosa. Get the best deal by comparing prices from over 100,000 booksellers. The Americano Dream: How Latinos Can Achieve Success in Business and in Life: ISBN 9780452278318 (978-0-452-27831-8) Softcover, Plume, 1999. The Children of the Revolución: How the Mexican Revolution Changed America. by Lionel Sosa, Neftalí GarcÃa.

Lionel wrote the book on how to have a political conversation with two .

Lionel wrote the book on how to have a political conversation with two cultures in the same medium at the same time. In 2005 TIME magazine named Lionel Sosa one of the 25 most influential Hispanics in America. He is author of Children of the Revolucion- How the Mexican Revolution Changed America, distributed by Texas University Press, Think and Grow Rich, a Latino Choice published in by Random House, The Americano Dream: How Latinos Can Achieve Success in Business and in Life, published by Dutton.

The American Dream remains one of the most popular endeavors many of. .Despite its popularity, the American Dream is not easy to achieve.

The American Dream remains one of the most popular endeavors many of the hardest working, passionate and most intelligent people have in the world. The definition of the American Dream varies across individuals, but one conventional achievement is financial freedom (. earning enough money to support your family, own a home and pursue happiness). It requires focus, passion, hard work and smart decisions to achieve.

Lionel Sosa has headed Garcia LKS since January 1996 He is the author of The Americano Dream: How Latinos Can Achieve Success in Business and Life

Lionel Sosa has headed Garcia LKS since January 1996. He was formerly Chairman of DMB&B/Americas, a network of 23 agencies in the . Sosa was also the founder of Sosa, Bromley, Aguilar, Noble & Associates, the largest . advertising agency specializing in Hispanic marketing. He is the author of The Americano Dream: How Latinos Can Achieve Success in Business and Life. In 1996, Mr. Sosa was inducted into the Texas Business Hall of Fame and was selected as one of the 25 Most Influential Texans by Texas Monthly magazine. Sosa is currently a media consultant for the George W. Bush Presidential campaign.

Through interviews with Latinos from various professions, a practical handbook explores the struggles Latinos have had to face in the business world while providing methods and marketing techniques for their advancement in the American workplace. Reprint.

Comments

Helldor Helldor
Great book by Lionel. This is the first book I found that is written by a successful Latino businessman and glad that I bought it. I love how Lionel gives examples one can relate to and use to strategize for their business.
Uafrmaine Uafrmaine
Great inspirational book...particularly for immigrants to this great country. Opportunities abound here for those willing to make the effort and keep on in the midst of challenges.
RUL RUL
Lionel is a friend and colleague. What a great man. His writing is excellent and his ideas of Hispanic society are well-written and based on his personal experience.
Jeb Jeb
Someone shared this book with me and I initially only started reading it because I felt obligated to. Boy am I glad I did!!!! This has changed our lives. Lionel goes deep into analyzing the sources of a lot of the mistakes that we commit in business that lead so many of us to either flounder or to reach a plateau in our success. He hits it dead on when he talks about the root of a lot of the "shakles" that inhibit us as Hispanics. He also talks about the many and great strengths that we share and talks about how to make the most of those to help us in our quest for the American Dream. I didn't give it all five stars because some of his usage of Spanish/Mexican expressions in the book got on my nerves at times, but I got over them because the content of the book is very objective and it can be life changing!
Dagdalas Dagdalas
Mr. Sosa's book was such a joy to read and impossible to put down.To boot, there's nothing out there quite like it.
Bold! Bolder! Boldest!
What's most impressive is Sosa's boldness in talking about the "unspoken" mindset and tendencies of the Latino experience, especially as it relates to our growing presence in the American workplace.
My emotional experience.
At moments taking offense, I was quickly compelled to examine myself, realizing that at least in my case, Sosa was right on target and that I too had *certain* tendencies in my thinking and sense of self-worth, even though I am a 2nd generation U.S. Hispanic and well assimilated.
How it reads.
It is a gift to put down on paper one's emotional and spiritual experiences and find how interdependent they are. Rather than alienate the reader with over-the-head, academic delivery, Sosa's conversational, old-friend style sprinkled with Spanish words and dichos (sayings) make the reader feel muy en casa (right at home) and get right to the heart of the matter with good timing.
Ahora si!
Let this be a challenge to other prominent Latinos, as well as to the Hispanic media, to *freely* share the experiences of *all* Latinos--well-known and otherwise--in print and electronic media so that both we and our children are moved to act on our futures--ahora mismo (right now)! We have so much to gain and even more to share.
Nydia Cabello-Teter
Amorcitos Greetings
greeting cards that hug the border(tm)
Dalallador Dalallador
Mr Sosa has a brilliant message. You can succeed even though you may belong to a minority or 'disadvantaged'. Although, he shares the Latinos' experiance and the Americano dream, his story is applicable to anyone who has persistence and determination to succeed. I live in a city state where most of us come from immigrant origins and have thrived. Mr Sosa's practical and sound advice in the book is something you can immediately put to use.
Kale Kale
The book follows the typical self-help recipes: positive attitude, self-appreciation, hard work, etc. But it starts flopping when it attempts to bind those recipes with sociocultural subjects.
For example: the Spanish spoken in certain regions is, according to Mr. Sosa, inherently servile (by the way, not so with English or Portuguese????).
Negative behaviors, he essays to explain through ... anthropology and anti-hispanist slogans.
The only real asset of the book is that, when you are done reading it, you are left totally determined to succeed in life, if for nothing else, to prove Mr. Sosa that renege one's cultural inheritance is not the way.
MR. SOSA DOES A WONDERFUL JOB TELLING THE READER ABOUT THE OBSTACLES(FOR THE MOST PART CULTURAL)THAT HE HAD TO OVERCOME TO FEEL A SENSE OF EQUALITY AND A RIGHT TO ACHIEVE GREATNESS IN AMERICA; SOMETHING ANY ONE CAN DO NO MATTER WHAT YOUR NATIONALITY IS ACCORDING TO HIM. OVER ALL, I STRONGLY RECOMMEND THIS BOOK TO ANY ONE WHO HAS AT ONE POINT IN TIME FELT DISADVANTAGED DUE TO LANGUAGE OR CULTURAL BARRIERS. THIS IS A MUST READ BOOK!